Gizem Aksay

Delivered Phase 1 of an enterprise-wide GenAI transformation across 6 departments — mapping 20+ use cases, building a prioritized adoption roadmap across Product, Marketing, Engineering, and Operations, and reducing workflow cycle times by ~35% within 6 months. Architected the 2026 Marketing Ops Roadmap for a 170+ person organization by engineering an Operations Weighted Scoring (OWS) framework, scoring initiatives to successfully shift the function from ad-hoc support to a strategic enabler. Led the 2026 OKR Operationalization Framework across the company — reducing company-wide planning cycle times by 60% (from 5 weeks to 2 weeks) and driving quarterly execution consistency. Migrated the entire marketing org from Asana to Jira, standardizing project management workflows and improving cross functional visibility with Engineering and Product. Engineered a Marketing-Data Collaboration Model with defined Rules of Engagement (RoEs), intake protocols, and SLAs —

resolving regular friction and accelerating data turnarounds by ~40%.

Built and directed the global Marketing Operations CoE (6 direct reports), achieving 100% OKR alignment, maintaining high retention, and driving 2 internal promotions within a year.

Deployed AI powered FeedOtter to automate newsletter distribution across subscriber and lifecycle segments, reducing manual content production effort by ~60%.

Integrated 6Sense intends data into demand generation workflows to optimize ABM account prioritization, improving engagement rates among high-fit accounts by 25%.

Built Pardot-SFDC automation workflows triggered by behavioral events,

eliminating manual routing and reducing lead handoff time by ~45%.

Built an automated Clay enrichment engine appending firmographic and technological signals to target accounts cutting SDR research time by ~40%.

Deployed an AI-enhanced Pardot lead scoring model, accelerating MQL-to Opportunity conversion by 32% YoY and boosting marketing-sourced revenue by 20% YoY.

Spearheaded RevOps alignment by defining global lead stages, SLAs, and funnel metrics across Marketing and Sales—establishing shared pipeline accountability.

Directed the execution of 100+ global multi-touch campaigns in Pardot, delivering 100% of projects within SLAs with a near zero (0.5%) error rate.

Developed an executive marketing scorecard tracking ROI and channel performance, driving a 20% reduction in inefficient spend.

Built a proprietary, AI-driven multi-touch attribution and campaign influence model in Salesforce, improving full-funnel marketing visibility and pipeline forecast accuracy.

Partnered with Sales Ops to roll out automated Salesforce flows and targeted SDR lead nurture programs, resulting in a 33% lift in MQL-to-SQL conversion and a 20% YoY increase in MAL-to-MQL velocity.

Led complex enterprise system migrations—including Eloqua-to-Pardot and subsequent Pardot-to-Salesforce integrations—delivering on time, with zero operational downtime, and 100% data integrity.

Founded company's first Digital Center of Excellence; improved digital channel ROI by 20% YoY across 15+ global markets. Implemented global Salesforce campaign hierarchy across 30+ regional teams — enabling full Sales & Marketing KPI visibility and streamlining global pipeline reporting for the first time. Led website CRO program: +12% visitor-to-MQL conversion, +10% MQL-to-SAL rate YoY. Achieved full Eloqua–Salesforce data parity across 8 regional markets, eliminating reporting discrepancies at the executive level. Stood up Eloqua-based lead nurture and automation programs across 8 regional markets, implementing campaign workflows and lifecycle triggers that increased marketing-influenced pipeline by ~20% YoY.