About Giuseppe
Senior Digital Product & Growth Strategist with 10+ years of experience across the full e-commerce lifecycle and business digitization. Scaled 17+ brands and 500+ ASINs across diverse categories (Home & Garden, Sports, Personal Care), merging deep technical SEO with neuromarketing-driven content strategy.
Architect of ReviewIQ, a proprietary AI SaaS for automated competitive benchmarking and sentiment analysis. I specialize in decoding buyer intent through my own SaaS and the Amazon COSMO Algorithm to maximize market share. I bridge the gap between complex full-stack delivery and aggressive growth product management, leveraging AI-driven insights to transform traditional brands into data-backed market leaders.
Swedish
Native or bilingual
Italian
Native or bilingual
English
Fluent
Can work on-site
Gothenburg (up to 50km)
Experience
- GoNorth Group ABAmazon Brand Strategist & Content LeadSeptember 2024 - Today (1 year and 9 months)Gothenburg, Sweden• ● Multi-Category Leadership: Direct end-to-end brand and content strategy for 17 brands across Home & Garden, Personal Care, Pet, and Sports sectors.• ● Portfolio Ownership: Manage a high-volume catalog of 500+ ASINs in US/EU markets, ensuring brand identity and performance consistency.• ● ReviewIQ Innovation: Architected an AI SaaS synthesizing unstructured market data into actionable sentiment and gap analysis. Streamlines NPD research and portfolio optimization by identifying competitor weaknesses to drive corrective, data-driven growth• ● Product Lifecycle Management: Lead New Product Development (NPD) research, mining competitor data and buyer intent to define unique value propositions.• ● Performance Accountability: Monitor and act upon key health metrics including Organic Sessions, CTR, and CVR to execute corrective actions and drive revenue growth.
- Web Wise Fidelis LLCFounderMay 2022 - December 2024 (2 years and 7 months)• ● Strategic Consulting: Delivered full-scale digital marketing and brand visibility solutions for a diverse portfolio of SMEs.• ● Marketplace Optimization: Built high-converting product pages focused on brand research and competitive differentiation.• ● Data-Driven Growth: Managed technical SEO, A/B testing, and PPC campaigns with a focus on ROI and conversion. Mentorship: Developed and delivered custom training programs in SEO and content building
- FreelancerHead of Digital Growth e ConsultantJuly 2018 - January 2022 (3 years and 6 months)Florence, Italy• ● Full-Stack E-commerce: Designed and launched custom websites and e-commerce storefronts using WordPress and PrestaShop.• ● Search Mastery: Executed end-to-end Technical SEO strategies and high-conversion copywriting to improve organic rankings and user engagement for diverse clients.• ● Launch Execution: Managed the full lifecycle of digital setups, from domain architecture to final site deployment and performance tracking.
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Education
- Business Agility Professional Certification - BAPCBusiness Agility Professional Certification - BAPC
- Great Learning - Product Management - Agile PMGreat Learning - Product Management - Agile PM