Freelancer profile translated to English.
Back to original languageAbout Giuliana
Brand content, social media & digital strategy +10 years of experience
With over 10 years of experience, I support brands, institutions, and organizations in social media strategy and brand content missions, maintaining a strong operational focus (production, video, field).
I work as a freelancer for agencies, public services, professional federations, AP HP, GIE, and SMEs, on short to long-term missions (up to several months of immersion).
In 2025, I notably led brand content and social media missions for the PMU group, including launching and managing accounts, creating video content, coordinating agencies and creators, and monitoring performance.
Strategy & Management
- Audit, benchmark, competitive intelligence & e-reputation
- Definition of social media & brand content strategies
- Editorial lines, brand guidelines, brand platforms
- Definition of target audiences, voice, tone, KPIs
- Editorial calendars & communication plans
- Digital campaign management (organic & paid)
- Partnerships & influence (agencies, creators, brands)
- Reporting, analysis, and performance optimization
- Creation of guidelines & social listening
- Coordination and management of teams / service providers
Production & Operations
- Management, animation, and moderation of social networks
- (Instagram, TikTok, Facebook, LinkedIn, X, YouTube)
- Content creation: texts, visuals, carousels, videos
- Field reporting, interviews, short formats
- Mobile shooting & editing (Canva, CapCut)
- KPI monitoring & multi-channel editorial consistency
- Web writing, newsletters, mailings
- Event organization and coverage
Training & Support
- Training and support for teams on social networks
- Creation of best practice documents & guidelines
Available for strategy, brand content, social media production, and operational support missions.
Looking forward to connecting!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- PMUSOCIAL MEDIA MANAGER / PROJECT MANAGERENTERTAINMENT AND LEISUREMay 2025 - December 2025 (7 months)Paris, FranceFull-time consultant at PMU's Communication Department for 8 months via Splashr In-house (Jaws Group).Launched the branding Instagram account @pmu_officielCreate and deploy communication, web content, and social media strategy (voice, tone, target audience, KPIs)*Manage, animate social media, and moderate digital communities *Create engaging content*Conduct video shoots at points of saleCreate reports and analyze performance*Create and maintain an editorial calendar*Manage relationships with agencies, ad networks, service providers, creative resources*Coordinate all production agencies and ensuresmoothness: pre-production, production (on-site presence), post-production. Ensure project coordination and deliverable quality (quality, deadlines, and budgets)*Conduct internal/external watch & benchmarks* (tools, features, inspirations, positioning, trends, competition, e-reputation, digital)Develop relationships with points of sale and internal departments
- FreelanceSocial Media Manager / Social Media ConsultantSOCIAL NETWORKSSeptember 2023 - May 2025 (1 year and 8 months)Paris, FranceCLIENT TYPES: SMEs, AGENCIES, PUBLIC SECTORSECTORS: communication/marketing, health, industry, hospitality, education, food & beverageCommunication and Content Strategies:- Develop the overall communication strategy.- Design the content strategy for the web and social media.- Develop a strategic plan including voice, tone, target audience, and KPIs.- Create and manage an editorial calendar.Partnership Management:- Identify, develop, and manage influencer partnerships.Analyses and Reporting:- Conduct positioning analyses (benchmark, audit, competitive intelligence).- Analyze performance and create detailed reports.Content Creation and Management:- Proactively manage social networks.- Write, proofread, and create diverse content (wording, articles, newsletters, visuals, videos).Events and Multimedia:- Cover events (trade shows, conferences).- Produce video reports and interviews.Training and Documentation:- Train and support teams in using social networks.- Create best practice documents and guides (guidelines).
- Galileo Global EducationSOCIAL MEDIA MANAGEREDUCATION AND E-LEARNINGOctober 2020 - September 2023 (2 years and 11 months)Paris, FranceConception, supervision, and implementation of the social media editorial strategy for a portfolio of brands in the Arts & Creation division. Ensure the Social Media image- Build the digital strategy- Manage a team- Develop social media editorial calendars- Ensure content consistency across social networks- Animate, manage, and moderate communities- Plan and create editorial and graphic content (written texts,videos, infographics, visuals, testimonials...)- Conduct internal/external watch and benchmarks (tools, software, features, inspirations, trends, competition, e-reputation)- Update websites and write articles- Coordinate communication between different internal teams- Monitor and coordinate creative and educational resources- Measure, analyze, and optimize the performance of initiatives- Manage relationships with agencies, ad networks, service providers, speakers.- Monitor and coordinate creative resources- Train students and internal teams on social networks (Instagram, LinkedIn, X)- Manage digital campaigns- Create mailing campaigns via MailChimp and LinkedIn (writing, distribution)- Organize and participate in events (open days, ceremonies, juries, fashion shows, speed recruiting)- Manage and create B2B databases- Ensure social media expertise within the group's Comm/Marketing team, with a focus on ongoing support and training on social networks.
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Education
- RNCP Title ISCPA Internal/External Communication Project Manager, Communication, GeneralCFA IGS2017Titre RNCP ISCPA Responsable de projet de communication interne/ externe, Communication, général
- BTS Negotiations and Customer Relations, CommerceETS2015BTS Négociations et relations clients, Commerce