About Gisela
Hello! My name is Gisela Metallo, and I am passionate about the world of UX/UI design. My goal is to create exceptional digital experiences that combine the power of research with a user-centered design strategy.
With years of experience in the design industry, I have had the privilege of working with various companies and teams, leading digital product design projects and crafting innovative solutions that meet user needs while delivering impactful results.
Why choose me as your Lead UX Researcher & Design Strategist?
Solid experience and expertise: Throughout my career, I have led and conducted in-depth user research, identifying patterns and opportunities to create digital products that offer intuitive and engaging experiences.
User-centered approach: I strongly believe that design should be driven by empathy and a deep understanding of the user. I work closely with interdisciplinary teams to ensure that every design decision is grounded in the needs and desires of the end users.
UI Design skills: I have extensive experience in designing user interfaces (UI), creating visually appealing designs that reflect brand identity and enhance the user experience.
Interactive prototyping: I leverage prototyping tools to create interactive mockups, allowing for usability testing and refinement before the development phase.
Design Systems: I specialize in developing and maintaining design systems, creating reusable component libraries that ensure consistency and efficiency across projects.
I look forward to the opportunity to work with you and contribute to the success of your digital products!
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km), Madrid (up to km), València (up to km)
Experience
- ARKANA La empresa de las AppsUX & Product Design LeadMay 2024 - Today (2 years and 1 month)Barcelona, SpainIn my collaboration with ARKANA, a leading consultancy known for its financial apps, I joined as a UX & Product Designer to bring an external perspective to their projects. My role involved contributing to key initiatives where I could drive digital growth and create a significant business impact. By leveraging my expertise in user experience and product design, I aimed to enhance ARKANA's digital offerings, ensuring that each project not only met user needs but also aligned with the company's strategic goals. This collaboration allowed me to play a crucial part in ARKANA's mission to innovate and excel in the financial technology space.
- Roche Diagnostics EspañaUX & Product Design LeadApril 2024 - Today (2 years and 2 months)Barcelona, SpainThis project involved enhancing the user experience of navify, an internal platform used by Roche Diagnostics US for managing hospital and clinic users. The focus was on improving the platform's usability while maintaining consistency with Roche's design standards and brand identity. The goal was to streamline complex processes and provide intuitive solutions that align with the platform's core purpose.
- WayraDigital Product ConsultantJune 2024 - Today (2 years)Barcelona, SpainIn my collaboration with Wayra, the startup accelerator under Telefónica's Open Innovation area, I played a pivotal role in driving innovation and progress. By facilitating strategic collaborations with various organizations, I helped generate significant impact through tailored mentorship and expert advice in UX/UI. My focus was on enhancing both web and app projects, ensuring that startups within the accelerator could achieve their full potential. By aligning user experience strategies with business objectives, I contributed to the growth and success of these emerging companies in a rapidly evolving digital landscape.
Reviews
J
Javi
CASTILLA COPROVEN CLIMATIZACION, SL
Reviewed on 8/18/2025
Super profesional !!
Alejandro
Roche Diabetes Care Spain SLU
Reviewed on 10/30/2023
Gisela is a very reliable partner to work with.
She has experience with UX/UI design and is able to combine multiple sources of information to suggest design options that work for you.
She can work independently and is very trustworthy with assigned tasks and deadlines, which is extremely important when working with external collaborators on time-bound projects.
Recommendations
AC
MM
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Education
- UX/ UI DesignCoder House2020Realizar un research e investigar acerca de un problema y convertirlo en una idea de app o web. Diseñar y crear un Prototipo de app o sitio web mobile first (basándose en esta tendencia, crear primero una versión optimizada para dispositivos móviles y luego ampliarla a web o desktop). Comenzar a plasmar la idea definiendo las funcionalidades principales de la misma (MVP). Pasar por la definición de un público objetivo o usuario para el desarrollo del Prototipo. Utilizar herramientas de Prototipo actuales y solicitadas en el mundo laboral. Validar el proyecto mediante diferentes metodologías y actividades. Adquirir habilidades de metodologías ágiles. Poder fundamentar las decisiones de diseño del proyecto de manera clara. Finalmente, aplicar metodologías de diseño para el proyecto e incorporar conocimientos de disciplinas proyectuales.
- Master en Dirección estratégica y creativa de comunicación y publicidadIED - Instituto Europeo de Diseño2017Publicidad Mobile - Branded content y Marketing de contenidos - Creative Personal Branding - Dirección Creativa, de Arte y Campaña - Publicidad Viral - Redacción Publicitaria - Estrategia Creativa Digital - Estrategia de Medios (offline y online) - SEO/ SEM - Imagen Publicitaria. - Análisis y diagnóstico de problemas de comunicación. - Evaluación de las acciones llevadas a cabo. - Diseño estratégico y táctico de planes publicitarios. - Gestión de proyectos en su totalidad. - Posicionamiento o reposicionamiento de marcas, en territorios diferenciados. - Conceptualización y creación de ideas innovadoras. - Uso de diferentes medios y soportes, tanto convencionales como más alternativos. - Planificación de campañas y ejecución de todo tipo de pieza s de comunicación. - Fuertes habilidades creativas y gran versatilidad.
Certifications
- Diseño UX/ UICoder House2020