Freelancer profile translated to English.
Back to original languageAbout Giovanni Luca
Hello,
My name is Luca, I am 35 years old and I am a digital marketing expert originally from Italy. With over 10 years of experience in various agencies in Paris (Biggie, Azerion) Sophia Antipolis (DynAdmic) and Milan (Jellyfish) I specialize in media buying, although my expertise covers a wide range of activities in digital marketing.
I focus particularly on programmatic advertising, with expertise in planning, execution, optimization and reporting of campaigns on multiple Demand-Side Platforms (DSPs) such as DV360, Google Ads, Xandr and The Trade Desk. In addition, I am proficient in tracking, analyzing and producing reports, and I am proficient in creating relevant dashboards using tools such as Looker Studio and Tableau.
Throughout my career, I have successfully managed numerous campaigns, from planning and implementation to creative trafficking, execution, optimization and reporting. In addition, I have a strong track record in managing performance-oriented campaigns with measurable results such as ROI, CPA and CPL, with a particular focus on lead generation.
I am also experienced in using various tools, such as SimilarWeb, SEMrush and the latest AI-powered platforms, to segment audiences and gain valuable insights. I am also comfortable with programming languages such as HTML, HTML5, JavaScript, CSS and Bootstrap, and have basic knowledge of SQL, R and Python.
Beyond my technical expertise, I am highly organized and excel at managing tasks and time to meet deadlines and follow a structured weekly plan. I prioritize focused work sessions and continuous professional development. For project management, I use Agile and Scrum methodologies to ensure efficient and collaborative delivery.
Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- JELLYFISHPROGRAMMATIC MANAGERPRESS AND MEDIAApril 2020 - July 2023 (3 years and 3 months)Milan, ItalyI was responsible for Display, Native, Mobile, Video, Audio, CTV, DOOH advertising planning for international advertisers with annual budgets exceeding €100,000 - Tableau, Colmar, Salewa, Giovanni Raspini, EuropAssistance, Wallapop.I managed programmatic advertising campaigns on the GMP, Xandr, taking charge of the process from start to finish. I also managed content syndication campaigns.I trained younger employees and coordinated their work. I also coordinated the production of the company's Case Study.
- HAWK BY TABMOTECHNICAL ACCOUNT MANAGERPRESS AND MEDIAAugust 2018 - March 2020 (1 year and 7 months)Paris, FranceI managed programmatic campaigns on the proprietary technology Hawk by Tabmo, for advertisers Ford, Chanel, Printemps, CenturyFox, Adidas.I provided technical assistance to users of Hawk technology, who were French, Belgian, Italian agencies, but also direct advertisers. I presented the technology to them, giving on-site demonstrations, and helped them daily in using the platform.
- GAMNED!MEDIA TRADER & BUYERJanuary 2017 - July 2018 (1 year and 6 months)Paris, FranceI managed programmatic campaigns on the Xandr, DV360, Zemanta, Linkedin, Meta platforms.I coordinated, organized and facilitated plenary sessions with media and data vendors.I took care of archiving information on vendors and internal communications.
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Education
- MASTER BINATIONALE EN LANGUES ÉTRANGÈRES APPLIQUÉES,University of Turin and University of Lyon 3 'Jean Moulin'2016MASTER BINATIONALE EN LANGUES ÉTRANGÈRES APPLIQUÉES. DOUBLE DIPLOME FRANCO-ITALIEN.
- LICENCE EN LANGUES ET COMMUNICATIONUniversità degli studi di Catania.2013LICENCE EN LANGUES ET COMMUNICATION INTERNATIONALE