Freelancer profile translated to English.
Back to original languageAbout Ginés
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I am Ginés Ochoa, a specialist in Paid Media, Marketing Automation, and Artificial Intelligence applied to marketing, with over 12 years of experience helping companies generate qualified leads, scale sales, and automate their acquisition and conversion processes.
I work with individuals, companies, startups, and SMEs that want to transform their marketing into a predictable, measurable, and scalable system.
I help them grow with profitable Paid Media strategies and automation systems that work non-stop. I combine campaign management on Meta Ads with the power of GoHighLevel, AI, and no-code tools to build funnels, CRMs, and acquisition flows that scale without increasing the team.
I am a partner in two AI companies, where I work with SMEs, startups, and agencies that want measurable results: more leads, better conversion, lower cost per acquisition.
What sets me apart is not just running campaigns – it's understanding the entire business: from the ad to the CRM, from the landing page to the follow-up email. Everything connected, everything automated.
I work with you on:
Meta Ads Campaigns
GoHighLevel Implementation and Configuration (CRM, pipelines, automations)
Acquisition and nurturing funnels with integrated AI
Development of apps and tools with Replit and Lovable
Chatbots and AI agents for acquisition and customer service
Campaign audits and growth strategy
How I work
Every project starts the same way: a strategic conversation.
We analyze your starting point, define clear objectives, and design a system that makes sense for your business. Then I execute, measure, optimize, and scale.
I have worked with freelancers, SMEs, startups, and large companies, adapting each strategy to their resources and ambition.
My goal is always the same: to create marketing systems that generate sustainable results over time.
Shall we talk?
;)
English
Fluent
Spanish
Native or bilingual
French
Conversational
Hungarian
Basic
Can work on-site
Madrid (up to 50km), Madrid (up to 100km)
Experience
- Multinacional del entretenimientoStreaming Coordinator & Digital MarketingENTERTAINMENT AND LEISUREApril 2020 - December 2023 (3 years and 9 months)Madrid, Spain
- PerformicsSocial Media ManagerPRESS AND MEDIAApril 2017 - April 2020 (3 years)Madrid, Spain- Design of annual strategies in line with brand identity, target audience, and objectives.- Planning of performance and branding campaigns on major social platforms: Facebook, Instagram, Twitter, and LinkedIn.- Control of different adserving tools (Weborama / DCM) and technological platforms (Adglow).- Implementation of click commands, view tags, and tracking pixels to measure and optimize campaigns focused on traffic, lead generation, and conversions.- Analysis of report results to identify threats and opportunities, as well as measure the effectiveness of various actions taken.- Reporting and presentation of insights with obtained results and learnings for future actions.
- AdglowTeam LeaderSOCIAL NETWORKSApril 2015 - April 2017 (2 years)As Team Leader, I manage a team of 11 people, controlling and supervising daily activities, projects to be carried out, and always being a point of support and advice for each of my colleagues. Management and optimization of advertising campaigns on social networks, Facebook, Twitter, and Instagram, in addition to preparing reports, proposals for clients, and training for clients and agencies.Liaison between agency and team. Involved in the development of various global projects within the agency.Account Manager for major brands in the consumer goods, automotive, and e-commerce sectors, performing the following functions:· Development, implementation, and control of global brand strategies.· Annual content and budget planning for different accounts.· Planning and design of social media campaigns.. Campaign management on Facebook, Twitter, Instagram, Linkedin.. Campaign optimization.. Preparation of reports and benchmarks.. Social media training for the team and clients.· Expert in Facebook Ads, Instagram Ads, Twitter Ads, Snapchat Ads, Linkedin Ads.
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Education
- Master in DIGITAL BUSINESSThe Valley2015Especialidad principal (50h) : Analytics. Certificación en GA. Materias relacionadas: Content ( Prototipado de proyectos, guias de estilo&tono, UX, modelado de contenidos..), Social Media ( SEM, SEO, campañas de linkbuilding, optimización de RRSS, Inboud Mktg...), Analytics ( KPI´S, propuestas de mejora, análisis...), E-commerce ( gestion de BBDD, email marketing), Compra Programática.
- ADEComplutense University2011