About Ghita
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Basic
Experience
- BiogenManager, Multichannel ExcellencePHARMACEUTICALS INDUSTRYMay 2021 - August 2023 (2 years and 4 months)Île-de-France, France- Digital medical programs coordination to prepare AD launch and engage with HCPs- Support cross function digital programs in scoping, designing and deployment (patient app, RP, congresses, medical education, etc.)- Omnichannnel plans definition and deployment to support BU projects
- Aptus HealthAccount Manager Key AccountPHARMACEUTICALS INDUSTRYAugust 2018 - September 2020 (2 years and 1 month)Bd Périphérique, Paris, France- Daily Account Management of a global pharma companies' portfolio- Definition of innovative offers for clients- Deployment of strategic & multichannel integrated campaigns leveraging Univadis, a HCP digital platform, to answer client's needs and objectives- End to end project management in order to ensure the delivery (KOLs management, contracts negotiation, ANSM specificities, GDPR, etc)- Driving collaboration between cross-functional teams (legal, medical writers, MLR, Design, UX, data, etc)- Project pricing & budget management- Digital campaigns daily performance monitoring- Project measurement & analysis- Brainstorming and elaboration of strategic recommendations leveraging the key insights highlighted in previous campaigns
- celtiqueSales Business DevelopmentHUMAN RESOURCESSeptember 2015 - July 2018 (2 years and 10 months)Île-de-France, France- New client prospection & daily client management- Internal processes improvement (HR, Invoicing, field team management, etc)- Communication tools creation to support sales- Tax audit monitoring (9 months with a tax adjustment discreased)- Follow up of daily admin tasks (delivery, admin, taxes, control, etc)
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Education
- Master of ScienceSKEMA BUSINESS SCHOOL2014MSc, International Marketing & Business Development
- Master of ManagementSKEMA BUSINESS SCHOOL2014Master, Management