Freelancer profile translated to English.
Back to original languageAbout Gerardo
I'm Gerardo, founder of Umdraft. A one-person digital studio that designs, builds, and launches complete projects from start to finish.
My clients don't hire me for a specific skill, but for not having to explain the same project to five different people. With me, you work with a single point of contact who understands the business, designs the solution, and executes it. That means faster, more coherent projects, with a single point of responsibility.
I've managed the digital marketing for multi-location restaurant groups, lead generation campaigns for law firms, communication for international events in New York, Morocco, and the Canary Islands (+40% interaction), automation processes in the naval sector, and projects for premium retail brands. This diversity allows me to adapt the approach to the client's actual sector, not apply a template.
I adapt to the tone and budget, but not to the criteria: if something isn't going to work, I'll tell you before, not after.
Areas where I can help you:
• Websites and landing pages
• Lead generation campaigns (Meta Ads, Google Ads)
• Content, copy, and social media growth
• AI automations and integrations
• Digital Branding
If you have a project in mind, write to me. The first conversation is always free: I'll honestly tell you if I'm the right person or not.
Tools: Framer · Webflow · WordPress · Figma · Shopify · Power Automate · Meta Ads · Google Ads · n8n · ChatGPT
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- UmdraftFounder and Digital Project ManagerSOCIAL NETWORKSJanuary 2025 - Today (1 year and 5 months)Santa Cruz de Tenerife, SpainUmdraft is my digital studio. We design, build, and launch complete projects for brands that want results without having to coordinate multiple providers: web development and landing pages, paid media campaigns, lead generation funnels, automation with Power Automate, and AI integrations. We work with premium brands, local businesses, and startups. Each project is measured by something concrete: leads, sales, or time saved.
- Fred. Olsen ExpressData Management Technician and Corporate Digital SupportTRANSPORTATIONNovember 2025 - Today (7 months)Sta Cruz, CN, SpainManagement and optimization of operational processes for onboard services on passenger and cargo ships. Workflow design, automation of administrative and operational tasks, and multidisciplinary coordination between departments. Focus on efficiency, traceability, and time reduction in complex operations with high logistical dependence.
- Grupo CobamaMarketing ManagerRESTAURANTS AND FOOD SERVICEJune 2025 - November 2025 (5 months)San Cristóbal de La Laguna, CN, SpainMarketing management for a restaurant group with four locations: global strategy, brand positioning, lead generation and loyalty campaigns. Website design and maintenance, social media management, and production of signage and graphic materials. Coordination with kitchen, front-of-house, and management to align communication with the actual operations of each location.
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Education
- Fundamentals of digital marketingFundamentals of digital marketing
- Higher Technician in International TradeIES La Laboral de la Laguna2021Ciclo formativo de Grado Superior en comercio internacional
Certifications
- How to Sell on Facebook and Instagram AdsFelipe Vergara LLC2025
- Google Data Analytics CertificateCoursera2024