Geraldine Navas

Implement strategic processes in the area and in the company for the definition of organizational objectives. Design the strategic marketing plan for the company. Lead a team of 8 people, define roles, objectives and work methodology. Strengthen relationship with high-value allied brands. Create a sales portfolio of sponsorships, brand activations and experiences for high-value brands. Planning and execution of events for allied brands and clients. Design and execute the general budget of the area. Construction of a coherent brand identity and maintain it over time.

Design and implement the strategic marketing plan. Create marketing initiatives to attract new undergraduate and graduate students. Design and execute the general budget of the area. Establish SMART objectives for the area and the corresponding KPIs to measure the impact of each of the actions that are carried out. Guarantee the generation of a coherent brand identity and maintain it over time. Lead, manage and support the marketing team for the development of their activities and fulfillment of their objectives. Lead relationship with digital agency, media agency and corresponding negotiations.

Design and structure the marketing and fundraising plan of the organization. Accompany the marketing team in the implementation of the marketing plan and the measurement of results. Generate new initiatives for the promotion of 500 Stories in Panama and Central America. Represent the organization in international events and calls. Present innovative technological solutions for fundraising processes.