About George
English
Native or bilingual
French
Fluent
Experience
- Infinitivity Design LabsAI Adoption & Digital Transformation ConsultantCONSULTING AND AUDITSJune 2016 - Today (10 years)Paris, FranceDirector of Infinitivity Design Labs (IDL), a design and research consultancy supporting organizations in navigating digital and AI-driven transformation.My work focuses on the human side of technology adoption — helping organizations redesign workflows, user experiences, and workforce capabilities so people can effectively collaborate with AI systems.Key activities include:• Advising organizations on AI adoption strategies and AI governance, including ethical assessment and preparation for emerging regulations such as the EU AI Act.• Leading user research and consumer insights initiatives to understand how people interact with complex digital systems and AI-powered services.• Supporting organizations in product and innovation strategy, combining data insights, user research, and design methodologies.• Helping organizations design workforce capability and upskilling strategies to prepare employees for AI-driven environments.• Leading multidisciplinary teams delivering consulting projects across UX research, AI adoption, and digital transformation.• Supporting European research and innovation initiatives, particularly in areas related to digital transformation and human-AI interaction.Clients include BNP Paribas, Amadeus, Technicolor, Disney, Starbucks, Q.ai (Forbes), AltaML, Healthcare.com, as well as European universities and research institutions.
- European Statistical Office (European Commission)User Research & Digital Experience ConsultantPUBLIC SECTORDecember 2022 - October 2025 (2 years and 10 months)Luxembourg, LuxembourgLed large-scale user research and digital experience studies supporting the evolution of Eurostat’s data platforms and digital services.Key contributions included:• Conducting quantitative and qualitative research programs to understand how users interact with complex statistical information systems.• Developing user personas, journey maps, and task models to improve accessibility, usability, and user adoption of public data platforms.• Supporting improvements in information architecture and digital user experience across statistical products.• Contributing to initiatives on statistical literacy, exploring innovative approaches including gamification and interactive learning.
- BNP ParibasLead UX & Digital Experience StrategistBANKING AND INSURANCEJanuary 2021 - March 2022 (1 year and 3 months)Paris, FranceSupported digital transformation initiatives across multiple entities within the BNP Paribas group.Key contributions:• Leading UX research and experience strategy initiatives supporting digital banking platforms.• Facilitating design sprints and innovation workshops with cross-functional teams.• Helping teams adopt user-centered design practices and research-driven product development.• Supporting capability development initiatives around UX and digital experience strategy.
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Education
- PhD - Human-Computer InteractionAristotle University of Thessaloniki2017
- MSc - Advanced Information SystemsAristotle University of Thessaloniki2011
Certifications
- ITIL FoundationsITIL
- Certified Scrum Product Owner (CSPO)Scrum Alliance