About Gareth
I am brand new to Malt which is why I have limited reviews. I have also lowered my daily rate for a limited time so that I can build up a portfolio. Please get in touch to find out more. I am a strategic and hands-on Chief Marketing Officer with 17+ years of experience scaling businesses, launching products, and leading global teams with proven leadership skills in fast-paced, high-growth environments.
Proven track record in Real Estate, Tech, SaaS, Finance & Start-up sectors with expertise in go-to-market strategy, brand development, growth marketing, and automation.
- Skilled in creating extensive go-to-market strategies, enhancing customer engagement, and achieving substantial ROI.
- Expertise in leading large-scale digital automation initiatives and implementing cutting-edge marketing technologies.
- Ability to build and nurture high-performing marketing teams while fostering a culture of creativity and excellence.
- Strong background in scaling startups and managing complex marketing operations in fast-paced environments.
Core Competency:
Growth Marketing | Data | Market Research | Strategic Planning | Project Management | Brand Management | Digital Marketing | Content Strategy | SEO | SEM | CRM Management | CRO | Budget Management | Team Leadership | Marketing Analytics | Customer | Product Marketing | GTM | Lead Generation | Customer Retention | Team Development
Case Study:
- Under Gareth's leadership, email engagement reached industry-leading levels (35–79% open rate & 25% CTR), logins jumped from 300 to 1,357 in the first month, and product downloads grew by 600% in 5 months. Daily active users quadrupled, and we generated 247 sales within the first 90 days.
- Gareth consistently drove strong performance, reducing our cost per result from £10 to £4 and managing over £238,000 in ad spend. His campaigns generated more than 16,600 app downloads, 13,480 qualified parent leads while maintaining CPMs well below industry benchmarks.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Got Legs DigitalCMOTECHMay 2020 - Today (6 years and 1 month)London, United KingdomCHIEF MARKETING OFFICER (CMO)
- Fractional CMO and full-stack direct response marketer for Tech and SaaS businesses to build high-performing marketing automation processes.
- Functioned as a Growth Marketing Consultant to businesses in the Tech, Finance, SaaS and Real Estate sectors.
- Facilitated successful product launches by developing Go-to-market strategies for global tech, SaaS, & startup companies.
- Honoured with the Clutch Award for Top Digital Marketing Agency through outstanding performance & client satisfaction.
- Social Enterprise Startup Finalist and Growth Marketer of the Year at the Start-up Awards.
- Managing a high performing team of marketers, freelancers and mentored junior marketers across remote teams.
- Supervised marketing campaigns for B2B and B2C markets, including Search Engine Marketing (Google Ads), Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok), Public Relations, SEO, Link Building, and Email Automation.
Key Achievements:- Achieved cost efficiency by optimising ad spend of £92,560 and reducing the CPA from £5 to £2 in the tech sector.
- Generated £24,500 in revenue within three months using HubSpot CRM to build a marketing automation funnel.
- Drove revenue growth by acquiring a 10x ROAS with a marketing automation funnel in the professional services sector.
- Developed and implemented SEO strategies for a SaaS business to improve its website ranking from D- to A+ in six months through technical SEO, enhanced link-building opportunities, and optimised website speed.
- Assisted in reducing client advertising costs by 50% and increasing CTR from 6% to 17.2% within the first week.
- Set up data analytics tracking on Google Ads for a SaaS business while managing a budget of $8,000 and generating 688 conversions for $11.68 per conversion, with the client's product priced at $250 per month.
- Doubled a client's revenue with an email marketing campaign and attained 85% open rates and 32% click-through rate.
- Shojin Property PartnersHead of MarketingREAL ESTATESeptember 2016 - May 2020 (3 years and 8 months)London, United KingdomHEAD OF MARKETING
- Executed a project and targeted marketing strategy for High-Net-Worth investors across multiple countries using social media marketing, Google Ads, Bing Ads (PPC) and email automation achieving an 800% ROAS.
- Successfully launched the first-ever real estate tokenisation investment in partnership with a blockchain provider.
- Boosted website traffic by 44% year-over-year with an average of 3,200 monthly visitors over three years.
- Attained an average CPC of £0.06 & maximised ad spend efficiency by designing responsive Google display remarketing ads.
- Produced educational videos that now rank on page one with a 100% SEO score by launching a YouTube channel.
- Secured PR placements in various publications such as CityAM, Property Week, Estates Gazette, Crowdfund Insider, & Vice.
Key Achievements:- Developed a growth marketing strategy for Series A funding, contributing to an £80 million valuation before IPO.
- Launched a private equity real estate investment startup, acquiring 4,745 registered investors within the first three years and generating over £40 million in investments across 11 countries.
- Delivered a marketing funnel and lead generation campaign, spending £7,586 and generating £554K in investments in one month and £468K in the following month.
- Built Facebook advertising campaigns, achieving an average CPC of £1.04 and a CPL of £22.35, leveraging a lead magnet with a potential customer LTV of £25,000.
- Introduced a comprehensive On-Page, Off-Page, and link-building SEO strategy, significantly improving the company's Google ranking from 104 to 72 with ongoing advancements.
- Demonstrated strong management skills in coordinating cross-border marketing operations, investor communications, and compliance-driven messaging.
- BLACKSTONEHead of Brand CommunicationsJanuary 2016 - August 2016 (7 months)London, United KingdomHEAD OF BRAND COMMUNICATION
- Developed and deployed a brand positioning initiative to ensure a consistent brand message. Supervised 3 employees, 5 service partners, and 10 indirect reports, guaranteeing projects were delivered effectively, on time, and within budget.
- Fostered collaborative efforts toward eco-friendly practices by creating a sustainability forum for 45 international businesses.
- Amplified customer satisfaction in the annual stakeholder survey by delivering strategic B2C and B2B brand programs to over 8,000 stakeholders from 45 globally recognised brands.
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Education
- Bachelors in Brand and Strategic LeadershipVega School of Brand2013Brand and Strategic Leadership
- Diploma in PR & CommunicationsVarsity College2007PR & Communications
Certifications
- Certified Business CoachThe Coaching Academy2020
- HubSpot Inbound MarketingHubSpot2020