Freelancer profile translated to English.
Back to original languageAbout Gaëlle
During my BBA bachelor's degree in fashion management, I learned about the diverse layers of a company, where I quickly discovered that the 'why' behind a company intrigues me the most. Creating brand stories, content, and sustainable products that connect with the customer is what drives me the most. I am a model myself and an ambassador for small businesses and larger brands through my agencies, which has allowed me to experience content creation from various perspectives.
Dutch
Native or bilingual
English
Fluent
French
Fluent
Can work on-site
Brugge (up to 50km)
Experience
- di Elle upcycleFounder and DesignerFASHION AND COSMETICSSeptember 2019 - Today (6 years and 9 months)Brugge, BelgiumAs the founder of Di Elle Upcycle, I was responsible for the entire creative and operational process of a sustainable fashion concept focused on reusing and upcycling materials. Driven by my passion for fashion and circularity, I developed my own brand centered on unique design, quality, and environmental consciousness.I was responsible for designing and creating handmade upcycled pieces, selecting materials, developing collection concepts, and maintaining the brand's aesthetic line. Additionally, I managed all aspects of the business: from branding and marketing to sales, customer communication, and online visibility.I developed a recognizable brand identity, created social media content, built a community around sustainable fashion, and actively participated in pop-ups, markets, and local initiatives. As a result, Di Elle Upcycle grew into a project that was both creatively and financially supported.This experience provided me with valuable insights into entrepreneurship, product development, customer relations, and sustainable fashion practices. It taught me to work independently from idea to final product, think strategically, and establish a brand authentically.
- Captured moments - Gaëlle BaekelandtFreelance Model and ActressFILM AND AVAugust 2016 - Today (9 years and 10 months)As a freelance model and actress, I fully dedicated myself to the profession: I worked both commercially – for advertising videos, social media, and photo campaigns – and artistically, with fashion shows, creative shoots, and performance projects, both in Belgium and internationally.Over the years, I collaborated with brands and designers of diverse styles – from high fashion and lifestyle to beauty, jewelry, and fashion collections – gaining broad experience in various segments of the fashion and advertising industries.Thanks to my background in Fashion Management and my affinity for sustainable fashion, I could consciously choose collaborations as a model that aligned with my values. This allowed me to fulfill my role with intentionality and artistic integrity.Furthermore, I participated in creative and artistic productions: photography, video, performance, and concept shoots – always with an eye for expression, experience, and storytelling. This enabled me to combine my modeling work with artistic self-expression and my own creative identity.This experience not only taught me professional posing and presentation but also how to embody a brand or vision, how to work with visual communication, and how to approach projects with diverse styles, media, and target audiences.
- LaFavoRepresentativeAGRICULTUREOctober 2019 - October 2025 (6 years)During my work experience as a saleswoman and representative for La Favo, I was responsible for promoting and stimulating the sale of the brand at various trade fairs and events. Additionally, I represented La Favo in supermarkets and other retail environments, aiming to generate enthusiasm for the product range among both B2B partners and consumers.My role involved actively demonstrating products, engaging with visitors, and creating a positive brand experience. At trade fairs, I ensured an attractive booth presentation, provided product explanations, and answered questions from both professional clients and private visitors. My spontaneous approach and strong communication skills enabled me to convert interest into concrete sales opportunities.In supermarkets and other points of sale, the focus was on supporting B2B sales: I enhanced brand visibility, advised store staff, and convinced shoppers through tastings, demonstrations, and product explanations. I learned how to adapt my approach to different target groups and settings, always with the same focus: representing the brand professionally and enthusiastically.This experience strengthened my commercial skills, sharpened my persuasive abilities, and provided me with valuable insights into both event sales and retail-focused B2B support.
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Education
- Bachelor Fashion ManagementTMO2016Technische mode opleiding een andere benaming voor business management met focus op de fashion industrie. We kregen marketing, sales, logistiek, recht en productkennis met case studies gericht op of in samenwerking met de fashion industrie.