Freelancer profile translated to English.

Description

I am an UX/UI Designer with over 10 years of experience in retail, where I developed a very concrete understanding of user behaviors, their real needs, and the friction points that impact satisfaction and conversion.

Today, I use this field experience to design more intuitive, more effective, and better-adapted interfaces.

What I bring you:

A pragmatic vision of user experience, based on observation and real customer contact
An ability to quickly identify barriers that limit engagement or conversion
Actionable UX recommendations, easy to prioritize and aligned with your business objectives
Simplified journeys to reduce drop-offs and improve your product's performance
Clear and directly usable Figma prototypes, mockups, and components for your teams

Projects I support:

Optimization or redesign of key journeys (onboarding, forms, booking, purchasing…)
Creation or improvement of MVPs
UX audits with prioritized action plans
User testing and analysis to guide your product decisions
Structuring of components and design systems

My strength: combining a deep understanding of the field with a rigorous UX approach to create solutions that truly meet user needs while serving your business objectives.

Available to discuss your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Agence Saga
Product Designer
November 2024 - Today (1 year and 7 months)
Paris, France
• User Research: semi-structured interviews, field observations, qualitative analysis, and persona creation.
• UX and Accessibility Audits: evaluation of user journeys based on Nielsen, Bastien & Scapin heuristics and RGAA/WCAG standards, with prioritized recommendations.
• Collaborative Workshops: facilitation of ideation, card sorting, and co-creation around user journeys.
• Interface Design: wireframes, interactive prototypes in Figma, and design system documentation.
• User Testing: definition of protocols, analysis of results, and iterations to optimize fluidity and understanding.
User Research UX Audit Collaborative Workshops Accessibility Prototype
Agence SAGA
Sales Director
July 2024 - Today (1 year and 11 months)
Paris, France
Strategic Direction & Organization
Client Relations & Project Management
Administrative, Accounting & Internal Organization Management
Retail - American Vintage, Les Petites...Paris, BA&SH, Dr Martens...
Assistant Manager/Senior Sales
RETAIL (SMALL BUSINESS)
December 2010 - November 2024 (13 years and 11 months)
Paris, France
Team Management, Internal Training, and Boutique Operations Coordination
Client Consultation, Needs Analysis, Complex Problem Solving, Loyalty Building
Revenue Management, Objective Optimization, Organization, and Pressure Management

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UX Design
Openclassrooms
2025
UX Design

UX Design RNCP Level 6 (NSF code(s) 320)
Openclassrooms
https://static.oc-static.com/syllabus/778-ux-designer-fr-fr-standard.pdf
Design System Agile Methodology User Journey Data Analysis User Research Technological Watch Prototyping Digital Accessibility User Testing UX Audit

Gabrielle Pelletier

Product Designer

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