About Gabriela Yasileni
Senior Consultant with over 15 years of experience in communication, marketing, and multimedia production. Skilled in coordinating multicultural teams, stakeholder management, and overseeing strategic communication initiatives from planning to delivery. Demonstrated success in implementing campaigns and digital transformation projects aligned with institutional objectives.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Alicante (up to 50km)
Experience
- UnisystemsCommunications ConsultantPUBLIC SECTORJuly 2021 - Today (4 years and 11 months)Alicante, Spain
- Lead a cross-functional communications team across multiple countries to deliver visibility actions for EU-funded programs in Africa and The Caribbean.
- Monitor, evaluate, and report on communication performance metrics using dedicated tools (Facebook Insights, Hootsuite, Matomo) to ensure timely delivery and data-driven decision-making.
- Manage and coordinate social media channels for EU-funded projects (Facebook, Twitter, LinkedIn, YouTube), including planning, execution, and monitoring of paid campaigns with influencers, ensuring alignment with project timelines and visibility objectives.
- Plan and create content for project activities, social media, websites, press releases, and corporate communications, ensuring consistency with communication strategies and reporting requirements to project stakeholders.
- Oversee the editing and production of webinar videos and other audio-visual materials, managing production schedules and ensuring on-time delivery and quality compliance with institutional standards.
- Joumma BagsCommunications SpecialistRETAIL (LARGE RETAILERS)October 2018 - May 2020 (1 year and 7 months)Onteniente, Spain
- Developed and managed multilingual marketing materials, including newsletters, corporate presentations, product leaflets, and brochures to support international branding efforts.
- Oversaw website content and updates (blog posts, news releases, and product descriptions), ensuring accuracy, consistency, and alignment with marketing objectives.
- Supported promotional campaigns, public relations, and trade fair participation, contributing to the company's visibility and client engagement strategies.
- Benimarfull,Video Marketing ManagerSeptember 2014 - March 2016 (1 year and 6 months)Spain
- Developed and executed the company's YouTube content strategy, overseeing video production, publishing, and SEO-driven topic selection to enhance brand visibility and audience engagement.
- Optimized and promoted the channel achieving a growth from 1,000 to over 10,000 subscribers and significantly improving content performance and reach.
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Education
- Master in Business Management and MarketingISEAD Business School2012Master in Business Management and Marketing
- Master in Film DirectionUniversidad San Pablo-CEU2005Master in Film Direction
Certifications
- PRINCE2® 7PeopleCert2026