Freelancer profile translated to English.

Description

Passionate about my work, after 24 years as a web agency manager and project manager, **I am now focusing on SEO**, long-term natural referencing. I can assist you with one-off missions or ongoing projects.

For the analysis of an existing site

My SEO audits help identify the technical or semantic gaps on your site. The report provided is very comprehensive, allowing you to correct its issues yourself, through your usual web agency, and/or through my SEO content writing services. You have the choice.

As a web content writer

I understand your expectations, your business, your philosophy, and I integrate all of this into an effective writing style, so that the texts produced best suit you: the relevance of the message for internet users & SEO optimization for Google and other search engines (classic or AI).

To create your site in the best conditions

I develop webmarketing strategies for e-commerce sites or showcase/institutional sites. Domain name choice, sitemap, content writing, style and tone used, choice of photo/illustration style, page layout rhythm, SEO optimization, indexing and SEO monitoring, advice...

Adaptation to all styles, multi-directional involvement

Experiencing different professional environments and blending in as if I were part of your company:that's what I enjoy about this profession of expert SEO consultant.

Another driver for me: the satisfaction of the results obtained ;)

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Brest (up to 50km), Rennes (up to 30km), Paris 20 Ménilmontant (up to 50km), Nantes (up to 30km), Lorient (up to 30km)

POOLKER
SEO Audit on a Client-Built Site
TECH
January 2026 - January 2026
Brest, France
SEO Audit for Essential Google Visibility
This French startup (Brest / Marseille) specializing in IoT (connected objects) built its own website. An engineering feat, but not at all SEO compatible…

MY MISSION:Technical, semantic, and graphic UX - readability audit.
The areas for improvement identified in a clear and comprehensive report allowed the team to fix SEO errors, reorganize the logic of sub-sections and news, and obtain an essential list of keywords for good positioning in Google.

I conducted monitoring 2 months after the implementation of the various fixes to observe the results in Google (and Bing) and submit them to the client. The team can thus continue improvements over time, with each publication.
SEO Audit Webmarketing Strategy Training
Yaseo
SEO Consultant, Audit and Referencing
CONSULTING AND AUDITS
September 2025 - Today (9 months)
Brest, France
Expert SEO Consultant with Project Management Experience: A Plus for Your Website!
Yaseo-referencement.fr
I am now self-employed to optimize your web pages and keywords. Objective: to sustainably reactivate the commercial performance of your website.

My Strengths
Analytical skills, listening, speed of execution, adaptability to all styles, more imaginative and creative than a simple AI prompt, persistent, pragmatic.

Comfortable in a wide range of business sectors
Over 25 years of experience, I have worked on B2C and B2B e-commerce sites, on various showcase sites: agri-food, legal, tourism, culture, industry, high technology, software development, startups, services, shops, restaurants, associations, etc.

Proficient Tools
WordPress, Woocommerce, Drupal, Prestashop, Shop Application... and others (I even adapt to custom CMS).
For SEO: Yoast, Search Console, and multiple technical analysis apps that complement my visual analysis of your site.

Each intervention is followed by a complete and detailed report,avoiding technical jargon as much as possible**because I prefer to explain** rather than overwhelm you.

My Services
- Site audit (to determine your SEO / GEO improvement areas)
- Web content writing (information articles, advice, case studies, services, interviews) with layout, photo preparation, SEO optimization, indexing, backlinking
- Training to enable you to manage your SEO (writing / optimization / verification).Training eligible for OPCO funding.

I work remotely (95% of cases) throughout France, but I can travel if you are in the vicinity of Brest where I live / or depending on your requirements and the importance of the mission.
Web Content Writing SEO Audit Copywriter SEO Training Webmarketing Strategy
Ti Liorzh Services
Webmarketing Strategy, Web Content Writing, SEO Monitoring
ENVIRONMENTAL
January 2025 - Today (1 year and 5 months)
Brest, France
Webmarketing Strategy for New Website Creation
- Home care services, domestic cleaning

Leaving a franchise system, this company is starting a new chapter on the web. Requirement for rapid results.

MY MISSION 1:Webmarketing strategy, sitemap, complete content writing, SEO optimization, upstream advice (survey of recurring clients, support for new logo launch, advice for GMB profile recovery, indexing and SEO monitoring).

MY MISSION 2:Once the site is launched (first Google page for 100% of relevant queries in less than 2 months), regular writing of news posts to maintain SEO pole position.

CLIENT TESTIMONIAL★★★★★ We are working with Frédéric Yazbek from Yaseo for our company's natural referencing, and the results have been very rapid.

Thanks to his work on our site and our online visibility, we have quickly managed to position ourselves at the top of Google listings, which today brings us more visibility and leads.

Frédéric is very professional, attentive, and provides clear and effective advice to sustainably improve referencing. One can feel real expertise and extensive experience in the field.

I highly recommend Yaseo to any company wishing to improve its visibility on Google and grow its business.
March 2026 (published on Google My Business)
Webmarketing Strategy SEO Content Writing Copywriting