Frauke Kickmeier

Consulting and content creation in the context of employer branding and junior talent acquisition for the automotive industry. This includes surveying member companies, processing existing content, and creating new content, both text and audiovisual.

Development of a communication concept for the summer campaign with various products. Also, name development for the Members Club.

Accompanying employer branding projects for various clients. From strategic EVP development and internal anchoring to external communication.

For the client LEONI, I supported the internal anchoring and communicative rollout for 26 countries. First, a communication concept was developed, and based on that, the basic communication was set up. This ranged from a style guide for employer communication and the global claim to various analog and digital basic communication materials. As a large template system, the basic communication was introduced centrally and uniformly. To this day, local teams are working to make the employer identity and communication tangible in their own markets. Local adjustments and activities are considered, and individual location strengths and cultural differences are included.

To involve and support HR managers globally in adopting and independently managing employer communication, we focused on a central term with LEONI: Empowerment. To operationalize this empowerment, hooman, together with LEONI, developed a learning journey so that all colleagues in all countries could be involved and trained. This measure broke down barriers by ensuring exchange among all participants within this learning journey, thus answering and incorporating questions and feedback.

Through close collaboration between hooman and local management, and the provision of digital templates, all countries were empowered to independently develop their communication measures – from internal employer branding to external recruiting platforms and social media.