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Francois LabbayeFL

Francois Labbaye

Commercial Development and Management

€750/day
Lille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Francois

A man of conviction passionate about strategy and team-based commercial development.
Experience in FMCG, organic, and conventional products across supermarkets, specialized stores, export, pharmacies, and industry markets.
Team restructuring, management, and development.
Project development and deployment reframing.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lille (up to 50km)

Experience

  • Debevre
    Transition Management
    CIVIL ENGINEERING
    December 2023 - November 2025 (1 year and 11 months)
    Douai, France
    Transition management for order processing and logistics organization
    Opening of a warehouse in Amiens
    Management of residual projects and ERP
    Project Management Team Management
  • BIO Développement - BIO panel - BIO stratégie - BIO formation
    Consulting Partner
    April 2015 - October 2023 (8 years and 6 months)
    Lille, France
    The "Dating site for responsible consumption" that connects consumers and brands in French and Belgian stores and hospitality sectors. Understanding the consumer to better deploy commercial and marketing strategy through targeted and proactive innovation. Human-centric, by supporting producers in their range definition and initial commercial approaches with the BIO strategy team. Visionary, through behavioral studies and distribution panel analysis, via the BIO panel consumer study, understanding consumer expectations by product category in-store. This allows retailers and brands to understand year-on-year changes and adapt accordingly.
    Project Management Data Analysis Transition Management
  • Ecover France
    General Manager - Country Manager France
    March 2011 - February 2015 (3 years and 11 months)
    Hesdin-l'Abbé, France
    Production and commercialization group for ecological and human-valued laundry and cleaning products, bringing together two complementary brands, Ecover and Method. Production and commercialization site in Hesdin l'Abbé, France. For the French subsidiary (France, Spain, Portugal), after reorganizing teams and processes, market share was regained through innovation and customer service. Prospecting and commercial development in central purchasing, intermediaries, and field sales with the sales force. Ecover became the leading and historic brand in the ecological and innovation market again in 2012. Developed turnover and margin to reinvest in innovation and marketing. Acquisition and integration of Method in 2012, which became the second-largest premium ecological product brand in French supermarkets in 2013.
    Corporate Strategy Team Management Product Innovation Contract Negotiation

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Education

  • Licentiate degree, General Sales, Merchandising, and Related Marketing Activities
    WIBS - Weller International Business School
    1991
    Licentiate degree, Vente générale, marchandisage et activités de marketing apparentées
  • International Business
    Californian Institute of San Francisco
    1990
    Commerce international, Commerce international

Skill set

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