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Francisco Zurita MontesFZ

Francisco Zurita Montes

The Shopify expert you're looking for +70 projects done

€200/day
9 projects
Madrid, ES
8-15 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Francisco

CEO at Mynimal.io , Strategic Ecommerce and B2B Consulting.

Shopify Partners and specialists

Talk to me and let's discuss your case.


Experts in scaling the turnover of online businesses by combining Shopify, Email Marketing, Ads, and Strategic Consulting.

Experience in over 60 projects and €14,000,000 invoiced for our clients.

- Migrations to Shopify from Woocomerce, Prestashop, Magento, etc...
- Developments from scratch
- Reworks and new themes
- Functionalities
- Integrations with other information systems and ERPs.
  • French

    Conversational

  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km), Barcelona (up to 100km), Sevilla (up to 100km), Valencia (up to 100km), Málaga (up to 100km)

Experience

  • Dianthus consulting
    www.dianthusconsulting.com
    PRIVATE EQUITY
    December 2024 - Today (1 year and 6 months)
    Valencia, Spain
    A turnkey platform will be provided, adapted and optimized based on requirements to increase turnover. (In progress)

    - Comprehensive development of the corporate website on Shopify.
    - Configuration of different elements (home, about us, services, contact...)
    - Advice on necessary applications for the website.
    - Advice on the entire technical setup.
    - Advice on theme selection.

    - Creation of logo, adapted for different formats (digital, print, monochrome)
    - Creation of icons and simplified versions for specific uses.
    - Definition of mission, vision, values, tone, and brand personality.
    - Definition of value proposition and positioning.
    - Brand identity manual (typography, color palette, style guide...)
    - Design of website elements (banners, content, etc.).
    - Corporate proposal presentation model.
    Shopify
  • www.millerandmarc.com
    Magento-Shopify Migration and new ERP implementation
    FASHION AND COSMETICS
    December 2023 - Today (2 years and 6 months)
    Las Rozas de Madrid, Spain
    Complete migration of an online store from Magento to Shopify for a prescription glasses, progressive, and sunglasses company.

    - Complete development and optimization of the online store on Shopify for CRO.
    - Migration of information from Magento and other information systems to Shopify.
    - Advice on ERP implementation parallel to the migration.
    - Advice on necessary applications for the website and CRO.
    - Advice on theme selection.
    - Advice on payment method configuration.
    - Advice on customization options configuration.
    - Configuration of tax collection, branches, shipping, etc.
    - Support in the integration process with the production tool.
    - Modification of the checkout page and product page (Upsell).
    - Configure order tracking notifications.

    - Configuration and integration with Omnisend Email Marketing platform.
    - Configuration of lists, segmentation, and newsletters.
    - Configuration of automatic pre-purchase email flows.
    - Configuration of automatic abandoned cart email flows.
    - Configuration of automatic post-purchase email flows.
    - Support for creating a professional Gmail email account.
    - Installation of the Facebook Pixel, integrating it with Shopify.
    - Integration of the Shopify catalog with Facebook and Instagram catalogs.
    - Strategy and launch of the first Email Marketing campaign.
    Shopify Shopify Plus CRO Email Marketing
  • Urrea
    www.urreashop.com.mx
    ENERGY AND UTILITIES
    October 2024 - Today (1 year and 7 months)
    Ciudad de México, Mexico
    Launch Program

    We doubled the conversion rate in 20 days and increased sales by 230% by optimizing the store and email marketing.

    - Complete optimization of the online store on Shopify for CRO.
    - Migration of customer, order, and product data from other databases.
    - Advice on necessary applications for the website and CRO.
    - Advice on theme selection.
    - Advice on payment method configuration.
    - Advice on customization options configuration.
    - Configuration of tax collection, branches, shipping, etc.
    - Modification of the checkout page and product page (Upsell).
    - Configuration of the store for B2B sales.

    - Configuration and migration to Omnisend Email Marketing platform.
    - Configuration of lists, segmentation, and newsletters.
    - Configuration of automatic pre-purchase email flows.
    - Configuration of automatic abandoned cart email flows.
    - Configuration of automatic checkout abandonment email flows.
    - Configuration of automatic product view and abandonment email flows.
    - Configuration of automatic post-purchase email flows.
    - Configuration of automatic abandoned cart email flows.
    - Installation of the Facebook Pixel, integrating it with Shopify.
    - Strategy and launch of the first Email Marketing campaign.
    Shopify Shopify Plus Email Marketing Conversion Rate Optimization (CRO)

Reviews

5.0

Out of 7 ratings

V

Víctor

Founder & E-commerce Manager – Zumik Planet - Victor Gutierrez

Reviewed on 4/17/2026

Working with Francisco has been an excellent experience from start to finish. From the first moment, he perfectly understood the stage my project was in and what was needed to launch with confidence. The session was very clear, structured, and focused on what truly matters. I especially highlight his ability to quickly identify key areas for improvement, both in terms of technical aspects, user experience, and conversion. All recommendations were concrete, practical, and directly applicable, allowing me to move forward with much more clarity and confidence. Furthermore, the subsequent document with the audit summary is very well organized and greatly facilitates the implementation of changes. Without a doubt, I would recommend him to anyone preparing their Shopify store and wanting to ensure they do it right from the start.
M

Maria

BLUME ATELIER MODA S.L

Reviewed on 9/28/2025

Working with Mynimal has been great. They found the best option for my case, advised me, and I love the result. They have a lot of technical knowledge and I would recommend them without a doubt. Communication was fluid at all times and the work was done in a couple of days. Thanks again!

Recommendations

Melissa AnayaMA
Daniela HernandezDH
FU
+3
Melissa Anaya and 5 other people have recommended Francisco

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Education

  • Degree in Business Administration and Management
    UEX
    2016
    Programa intercambio Erasmus con Slovenia
  • Degree in Economics
    UEX
    Programa de Intercambio con Universidad del Norte, Colombia

Certifications

  • Shopify Business Partner
    Shopify
    2021
  • Facebook & Instagram Ads
    Facebook
    2020

Skill set

Categories