About Francisco
French
Conversational
English
Fluent
Spanish
Native or bilingual
Experience
- Dianthus consultingwww.dianthusconsulting.comPRIVATE EQUITYDecember 2024 - Today (1 year and 6 months)Valencia, SpainA turnkey platform will be provided, adapted and optimized based on requirements to increase turnover. (In progress)- Comprehensive development of the corporate website on Shopify.- Configuration of different elements (home, about us, services, contact...)- Advice on necessary applications for the website.- Advice on the entire technical setup.- Advice on theme selection.- Creation of logo, adapted for different formats (digital, print, monochrome)- Creation of icons and simplified versions for specific uses.- Definition of mission, vision, values, tone, and brand personality.- Definition of value proposition and positioning.- Brand identity manual (typography, color palette, style guide...)- Design of website elements (banners, content, etc.).- Corporate proposal presentation model.
- www.millerandmarc.comMagento-Shopify Migration and new ERP implementationFASHION AND COSMETICSDecember 2023 - Today (2 years and 6 months)Las Rozas de Madrid, SpainComplete migration of an online store from Magento to Shopify for a prescription glasses, progressive, and sunglasses company.- Complete development and optimization of the online store on Shopify for CRO.- Migration of information from Magento and other information systems to Shopify.- Advice on ERP implementation parallel to the migration.- Advice on necessary applications for the website and CRO.- Advice on theme selection.- Advice on payment method configuration.- Advice on customization options configuration.- Configuration of tax collection, branches, shipping, etc.- Support in the integration process with the production tool.- Modification of the checkout page and product page (Upsell).- Configure order tracking notifications.- Configuration and integration with Omnisend Email Marketing platform.- Configuration of lists, segmentation, and newsletters.- Configuration of automatic pre-purchase email flows.- Configuration of automatic abandoned cart email flows.- Configuration of automatic post-purchase email flows.- Support for creating a professional Gmail email account.- Installation of the Facebook Pixel, integrating it with Shopify.- Integration of the Shopify catalog with Facebook and Instagram catalogs.- Strategy and launch of the first Email Marketing campaign.
- Urreawww.urreashop.com.mxENERGY AND UTILITIESOctober 2024 - Today (1 year and 7 months)Ciudad de México, MexicoLaunch ProgramWe doubled the conversion rate in 20 days and increased sales by 230% by optimizing the store and email marketing.- Complete optimization of the online store on Shopify for CRO.- Migration of customer, order, and product data from other databases.- Advice on necessary applications for the website and CRO.- Advice on theme selection.- Advice on payment method configuration.- Advice on customization options configuration.- Configuration of tax collection, branches, shipping, etc.- Modification of the checkout page and product page (Upsell).- Configuration of the store for B2B sales.- Configuration and migration to Omnisend Email Marketing platform.- Configuration of lists, segmentation, and newsletters.- Configuration of automatic pre-purchase email flows.- Configuration of automatic abandoned cart email flows.- Configuration of automatic checkout abandonment email flows.- Configuration of automatic product view and abandonment email flows.- Configuration of automatic post-purchase email flows.- Configuration of automatic abandoned cart email flows.- Installation of the Facebook Pixel, integrating it with Shopify.- Strategy and launch of the first Email Marketing campaign.
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Education
- Degree in Business Administration and ManagementUEX2016Programa intercambio Erasmus con Slovenia
- Degree in EconomicsUEXPrograma de Intercambio con Universidad del Norte, Colombia
Certifications
- Shopify Business PartnerShopify2021
- Facebook & Instagram AdsFacebook2020