Description

Hello, my name is Francesca. I am a fashion buyer and merchandiser with over 5 years of experience in the industry, combining a creative vision with a strategic approach. I specialize in product selection, market analysis, and assortment management to enhance and strengthen brands and collections. In parallel, I create graphic materials, moodboards, and presentations that turn data and strategies into impactful visual tools, supporting buyers, showrooms, and marketing teams.

Through constant collaboration with ateliers and brands, I have developed in-depth knowledge of fabrics, materials, and craftsmanship, which allows me to assess the quality of garments not only from an aesthetic and commercial perspective, but also from a technical and sartorial one. This ensures assortments that are consistent with a brand’s identity and positioning, while also enabling me to propose refinements and adjustments to merchandising teams.

Languages

Italian
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

GENTE ROMA:
Buyer
FASHION AND COSMETICS
January 2024 - January 2025 (1 year)
Roma, RM, Italy
Lead support in purchasing planning and strategic product selection Coordinate showroom appointments and merchandise planning Close collaboration with commercial teams to negotiate agreements and optimize brand partnerships Conduct in-depth sales analysis and performance reporting to guide buying strategies Manage full order lifecycle: entry, monitoring, and adjustments (OC/OP) Oversee supplier relations, ensuring timely communication and issue resolution Plan and execute markdown and sales period strategies Handle swap processes and product replacement coordination Monitor stock levels and manage replenishment to maximize turnover Administer system processes and comprehensive documentation management
Fashion Business analysis Marketing Business development Market analysis
BIFFI BOUTIQUES:
Women's Assistant Buyer
FASHION AND COSMETICS
December 2023 - November 2024 (11 months)
Milan, MI, Italy
Buying support and product selection Showroom appointments and assortment building Sales analysis and performance reporting Order entry and management (OC/OP) Supplier relationship management Stock monitoring and replenishment System processing and documentation handling
MONNALISA SPA:
Retail Buying&Merchandising Assistant
FASHION AND COSMETICS
January 2023 - December 2023 (11 months)
Arezzo, AR, Italy
Weekly sales and stock analysis (BS&ST) and reporting Product allocation across all global retail channels, ensuring proper quantities and rotation (buying support and PO placement) Stock turnover optimization through timely replenishments Daily support in order shipments and delivery follow-up with logistics Collaboration with Visual Merchandising and Production teams