Freelancer profile translated to English.
Back to original languageAbout Florian
🎯WORDPRESS & WOOCOMMERCE DEVELOPER & EXPERT | WEBSITE AND E-COMMERCE CREATION
+55 projects delivered, +20 client reviews: fast response and execution without compromising on quality
For nearly 10 years, I have been helping VSEs, SMEs, and artisans turn their websites into real growth levers: more visibility, more leads, more sales.
🛒WOOCOMMERCE: E-COMMERCE WEBSITE CREATION
- Custom WooCommerce store creation
- Integration of payments, deliveries, ERP, and business tools
- Optimization of the checkout process and conversion rates
- Complex product catalogs, advanced pricing, subscriptions
💻WORDPRESS: WEBSITE CREATION & WEBSITE REDESIGN
- Showcase and corporate sites (Elementor, Divi, Oxygen Builder)
- Redesign of existing sites with secure migration
- Responsive and conversion-oriented design
- Custom web design: visual identity, mockups, and user experience (UX/UI)
- Custom development and API integrations
📈SEO & GEO (Generative Engine Optimization)
- Technical SEO optimization from the design stage
- GEO: optimizing your visibility in AI responses (ChatGPT, Perplexity, Google AI Overview), an emerging discipline still uncommon on Malt
- SEO audit and prioritized action plan
- Content structure designed to convert AND be cited by AIs
- SEO article writing
⚡PERFORMANCE & MAINTENANCE
- Speed and Core Web Vitals optimization
- Technical maintenance, updates, security
- Bug fixes and reactive support
- Long-term monitoring and support
✅WHY WORK WITH ME?
- Measurable results quickly
- Mastery of WooCommerce e-commerce from A to Z
- Mastery of WordPress website creation from A to Z
- Unique GEO expertise on Malt, including AI optimization
- Clear communication, responsiveness, adherence to deadlines
- Long-term vision: I get involved as if it were my own project
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- openup
On Malt
WordPress Site Performance Optimization for parisluxuryestate.comREAL ESTATEMay 2026 - May 2026Paris, FranceComplete performance optimization for the parisluxuryestate.com website: improving Google PageSpeed Mobile score from **39 to over 90**. Interventions included image optimization, cache management, database cleanup, plugin simplification, and cookie management optimization.Skills used:WordPress, Google PageSpeed, Performance Optimization, Core Web Vitals, Cache, Database, Cookie Management, Elementor - VesunnaDevelopment of E-commerce Features with WooCommerceHEALTH AND WELLNESSMay 2025 - March 2026 (10 months)Périgueux, FranceCustom development of severalWordPressandWooCommerceplugins to enhance the vesunna-phyto.com e-commerce site:
- Implementation of a complete professional area with SIREN verification, submission of supporting documents, and administrator approval
- Creation of a dedicated professional store with adjusted pricing based on customer profile
- Automation of post-purchase follow-ups for review collection with generation of discount codes in return
- Invoice optimization based on customer type
- Configuration of payment methods and Chronopost integration for delivery
- Long-term support to evolve the site alongside business growth.
Skills:WordPress, WooCommerce, PHP Development, Custom Plugins, Role & Pricing Management, Automation, Chronopost, Invoicing, Maintenance, Divi, E-commerce website creation - VerbelCreation of a WordPress Website with ERP IntegrationREAL ESTATENovember 2025 - February 2026 (3 months)Genève, SwitzerlandComplete creation of theWordPresswebsite verbel.ch, a real estate agency in Switzerland:
- Oxygen Builder integration
- Website web design
- Connection with their real estate ERP Immomig for automatic property listing retrieval
- Optimization of property search experience via several REST APIs
- Customization of contact forms to fit their CRM and multi-agent management
- Technical SEO optimization
- Implementation of security best practices
- Website maintenance and evolution according to the agency's needs.
Skills:WordPress, Oxygen Builder, Webdesign, REST API, ERP, CRM, Technical SEO, WordPress Security, Maintenance, Website creation
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Education
- Master in InnovationWebSchoolFactory2018
- Master in Digital Communication EngineeringHETIC2018