Freelancer profile translated to English.
Back to original languageAbout Floriane
🌞 Is your brand evolving? Do you need astrong visual identityand dedicated support to make it happen?
Are you looking to delegate art direction and photo production, with a single point of contact who masters both creation and organization?
I design and produce powerful visual universes that tell your story and boost your desirability. I manage the project from A to Z: from concept to delivery, including talent selection and team coordination.
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📐 My key skills:
Art Direction
> concept
> brand DNA
> key visual
> storytelling
> mood boards
> visual identity
Photo Production
I organize the shoot from A to Z (casting, locations, schedule, teams).
Photography
Creating images when the project requires it, or collaborating with other photographers.
Visual Identity & Editorial Design
> Logo, branding, graphic charter, print & digital variations;
> Magazines, coffee table books, catalogs;
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🌿 Why work with me?
- +10 years of experience;
- A global vision that combines strategy, creativity, and operational execution
- Project management
- A network of talents, notably through my collective Kolégram;
- I take full management so you can focus on your business;
- Fluent English / Español fluido.
Let's discuss your challenges. I'll help you set a clear visual direction, structure your production, and deliver a solid project.
florianedupont.com
kolegram.co
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Marseille (up to 50km), Nantes (up to 10km)
Experience
- PakannArt direction and brandingRESTAURANTS AND FOOD SERVICEJanuary 2026 - February 2026 (1 month)Bordeaux, FranceWith Pakann, I developed a premium food brand around a simple product: the pecan nut.Objective:→ move away from the "basic food product" image→ create a desirable, differentiating, and consistent brand across all touchpointsInterventions:
- Positioning & brand territory
- Naming & storytelling
- Global art direction
- Logo and graphic charter creation
- Packaging design
- Image production (photo & visual universe)
- Rollout (retail, e-commerce, content)
Result:→ a product perceived as premium→ a strong and recognizable identity→ entry into selective retail stores from launchThis project illustrates my ability to support a brand from A to Z, linking strategy, image, and product experience. - OCEArt direction & editorial designFebruary 2026 - March 2026 (1 month)Bordeaux, FranceGraphic creation and editorial design for OCE's strategic plan: a 20-page manual. Art direction and creation of pictograms.
- Angela BowerArt Direction — concept and storytelling for PyrexAGRICULTURESeptember 2025 - November 2025 (2 months)Paris, FranceSupported the Pyrex brand in the creation of a key visual for B2B, in collaboration with the agency Angela Power.I was responsible for the complete art direction, from the visual concept (and its variations) to the staging and set design, exploring different visual approaches and experiments through artificial intelligence to refine the rendering and image narrative.Work combining creation, photo direction, and brand consistency, to achieve strong, identifiable images true to the Pyrex universe.We worked hand-in-hand with the agency Angela Power.The project concluded with the photo shoot of the visuals, for which I provided art direction.
Reviews
Basilio
Logo nickel - Nut Connect
Reviewed on 12/12/2025
This is not the first time we have called on Floriane, and each time communication has been very smooth and deadlines met. Her creativity is remarkable.
We love it!
A
Aurélie
Aurélie TESTU
Reviewed on 6/22/2021
Floriane is very attentive and adapted to all my requests. I am very happy with the result.
Recommendations
FU
+1
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Education
- Graphic Designer Creator level 2Axe Sud Marseille2013École de graphisme et de direction artistique. Logo / Identité visuelle / Photographie / Design éditorial / Illustration Aujourd'hui École de Condé