Florent Verdès

State-registered architect and scenographer, I design and direct projects in interior architecture, event scenography, and art direction. 8 years of experience with luxury houses (Hermès, Chanel, David Yurman) and cultural institutions. Full mastery of the project from sketch to delivery — drawing, 3D modeling, team coordination.

What I can bring: a comprehensive vision of the project — from the narrative concept to delivery — and the ability to manage it independently or in coordination with multidisciplinary teams. Trained in freehand sketching as well as digital tools (Rhinoceros, V-ray, Enscape, AutoCAD, Adobe Suite), I naturally transition from concept sketches to execution plans, from mood boards to photorealistic renderings. This dual expertise allows me to intervene at any stage of a project, including reinforcing an existing team.

Accustomed to the demands of luxury houses — tight deadlines, multiple stakeholders, high standards — I know how to adapt quickly to a new work environment and successfully complete assignments.

Author of a book to be published by Steidl in 2026, focusing on the architecture of Chanel fashion shows at the Grand Palais. Bilingual French / English. Based in Paris, available in France and internationally. Available for freelance or long-term assignments.

Project Manager and Co-Designer at Atelier Stefan Lubrina, the official scenographer for Chanel fashion shows from 1994 to 2025. Design and coordination of large-scale event projects — Chanel fashion shows, royal ceremonies in the Middle East, Summer Ball at the Palais du Louvre for Sofia Coppola.

Within the studio, I am involved in the entire creative and technical process: development of the narrative and spatial concept, creation of freehand sketches and intervention plans, presentations to clients and art directors, coordination of multidisciplinary teams (structure, lighting, sound, decor, floral), production and site monitoring until delivery.

The projects carried out with Stefan Lubrina are distinguished by their scale and demands — spaces ranging from 100 to 13,500 m², tight deadlines, multiple stakeholders, and quality standards specific to the greatest luxury houses and state ceremonies. This experience has allowed me to develop complete mastery of complex project management, international coordination, and art direction in a high-demand context.

Among the notable achievements: the Summer Ball at the Palais du Louvre (4 sequences, Musée des Arts Décoratifs, Paris, 2025), royal ceremonies in the Middle East (Doha, Jeddah, Riyadh, Abu Dhabi, up to 13,500 m²), and the David Yurman boutique in New York (465 m², 2025).

Project Manager and Designer at Atelier Georgi Stanishev, a reference studio in the world of retail and luxury collection presentation. Design and coordination of about sixty scenographic projects for Hermès — seasonal catwalks, collection exhibitions, pop-up stores, presentations of different crafts, in Pantin and internationally: Silk, Ready-to-Wear Women's and Men's, Perfume, Beauty, Horizons, Petit H, Accessories, Watchmaking, High Jewelry, Equestrian.

Within the studio, I am involved in all phases of the project: analysis of the House's creative brief, design of presentation setups and exhibition spaces, creation of technical plans (APS, APD, DCE), 3D modeling, coordination of workshops and manufacturing companies, production and site monitoring until delivery.

These are predominantly retail projects that require perfect mastery of materials, plinths, lighting setups, and spatial atmospheres. Each season, two complete catwalks of 2,500 m² in Pantin, bringing together all the House's crafts.

Among the notable achievements: Hermès High Jewelry Silhouettes (Pantin, 2020, art direction by Pierre Hardy), Hermès Bespoke Taipei (Taiwan, 2022, 500 m²), Hermès Horizons Vinyl and Motorsport (Pantin, 2019), Hermès Pop-up Store Saint-Tropez (2019-2022), Hermès Cabinet of Curiosities (Landerneau, 2019).