Freelancer profile translated to English.
Back to original languageAbout Florent
I am aSenior Product DesignerandUX/UI Designer**, specializing in **Web & Mobileand the design of development-readyMVPs**. As a **Product Designer**, I work on the creation and evolution of digital products: **Web MVPs, Mobile MVPs, SaaS applications**, **platforms, and business tools.I support product and technical teams in transforming a need or idea into a clear, prioritized, and developer-ready **MVP**. My main interventions include:
• Design ofWeb & Mobile MVPs
•UX/UI Redesignof existing products
• Product structuring and continuous improvement
• Lightweight design system and design QA
• Conversion-oriented landing pages
With over15 years of experiencein Product Design and UX/UI, I have contributed to35 projectsin France and Canada acrossWeb, iOS, and Androidenvironments. My approach is **product and delivery-oriented**: every interface is designed to be clear, documented, and ready for development. I work as a **Product Designer and UX Designer**, in close collaboration with developers, Product Owners, and technical teams, from scoping to delivery. I work in **Lean UX, Design Thinking, and Agile UX**, with a simple goal: to design high-performing, understandable, and actionable products.
Key skills:
Product Design · UX Design · MVP · UI Design · Web Design · Mobile App Design
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Lille (up to 50km), Lyon (up to 50km)
Experience
- Fonds de solidarité FTQSenior UX / Product Designer · Fonds de solidarité FTQBANKING AND INSURANCEAugust 2023 - Today (2 years and 9 months)Montréal, Canada
Senior UX / Product Designer — Fonds de solidarité FTQ
Financial Services / Social Economy / Large-scale digital productsContextThe Fonds de solidarité FTQ is deploying structuring digital initiatives to improve the investor experience and support economic development in Quebec, in a complex and multi-team environment.Problem•Need to strengthen design seniority within existing teams•Optimization of critical user journeys with high business stakes•Continuous alignment between design, technical feasibility, and operational constraintsProduct Role•Senior reinforcement in discovery and delivery within product teams•Leading technical and feasibility design workshops with development teams•Facilitating continuous designer/developer validation rituals to ensure consistency and quality•Redesign and optimization of critical user journeys based on usage analysis•Contribution to the redesign of the informational website to improve access to information•Design of wireframes, clickable prototypes, and design system components on Figma•Implementation of discovery processes for new features•Conducting user research (interviews, qualitative analysis) to inform product decisions - PetalSenior UX Researcher / Product Designer · PetalHEALTH AND WELLNESSApril 2024 - August 2024 (4 months)Montréal, Canada
Senior UX Researcher / Product Designer — Petal
Healthtech / Clinical Software / Multi-provincial EnvironmentContextPetal develops digital solutions for healthcare professionals in Canada, in a regulated, multi-stakeholder environment with high operational complexity.Problem•Deeply understand the real needs of healthcare professionals across several provinces•Transform a large volume of qualitative data into actionable product decisions•Align user research, product roadmap, and deployment operationsProduct Role•Leading large-scale user research with healthcare professionals (28 hours of multi-profile interviews)•Structuring and analyzing research data on Dovetail (taxonomy, 800 highlights)•Producing research reports, summaries, and experience maps to inform the product roadmap•Direct contribution to defining product and functional priorities•Facilitating collaborative workshops to analyze the efficiency and velocity of deployment processes•Identifying operational bottlenecks and recommending improvements•Close collaboration with product and deployment teams to align research, strategy, and execution•Providing senior research expertise focused on impact, decision-making, and internal adoption - Banque de développement du CanadaSenior UX / Product Designer · BDC (Banque de développement du Canada)BANKING AND INSURANCEFebruary 2024 - April 2024 (2 months)Montréal, Canada
Senior UX / Product Designer — BDC (Business Development Bank of Canada)
Cybersecurity / Internal Communication / Usage TransformationContextBDC is deploying cybersecurity initiatives across the organization and aims to strengthen internal team adoption through high-impact educational content.Problem•Low adoption of cybersecurity issues by internal teams•Need for clear, engaging content aligned with security strategy•Necessity to orchestrate a cross-functional project involving UX research, content, and deliveryProduct Role•Defining a UX strategy to understand the expectations of internal audiences•Conducting qualitative interviews to identify needs, barriers, and engagement drivers•Scoping and agile planning of the project in collaboration with the project manager•Implementing a kick-off protocol (objectives, milestones, timeline)•Designing scripts and narratives for video capsules, aligned with the cybersecurity strategy•Identifying and preparing key speakers for filming•Continuous iteration based on feedback to maximize educational impact•Contributing to the adoption of a cybersecurity culture through usage-oriented content
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Education
- UX DesignerEcole de l'image Gobelins2016
- UX ResearcherThe Design Crew2022- Intégrer la pratique User Research au sein des équipes Produit. - Définir la bonne méthode de recherche exploratoire pour votre projet. - Préparer votre brief de recherche et votre script d’entretiens utilisateur.
Certifications
- UX DesignerEcole de l'image Gobelins2016
- User Interface DesignEcole de l'image Gobelins2016