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Florent GattacieccaFG

Florent Gattaciecca

Supermalter

Product and CRM Manager

€720/day
8 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florent

I am rigorous, methodical, and passionate about challenges. Thanks to my experience in consulting firms, I have solid technical expertise and can adapt quickly. I enjoy executing effective strategies and am results-oriented. You can count on me to deliver high-quality work on time. Contact me to discuss your project and leverage my skills to achieve your goals.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Nice (up to 50km)

Experience

  • leboncoin
    Squad Manager
    E-COMMERCE
    September 2025 - Today (9 months)
    Paris, France
    Team Structuring

    - Management of a team of 3 CRM Specialists: implementation of performance rituals, definition of individual and collective objectives, skills development
    - Structuring the backlog and quarterly roadmaps aligned with business priorities

    Operational Excellence and Delivery

    - Transformation of delivery processes: training in agile methodologies, optimization of team velocity
    - Steering inter-departmental collaboration (marketing, data, product) to maximize collective efficiency

    Strategic Steering and Performance

    - Direction of two strategic discoveries to rethink customer journeys and personalization
    - Creation of a performance measurement system: redefinition of the conversion funnel, implementation of business KPIs to steer operational impact
    CRM Team Management Product Discovery Tableau Software
  • ETAM
    Lead Product Manager
    E-COMMERCE
    March 2025 - September 2025 (6 months)
    Paris, France
    ✅ 1. Organization and structuring of product teams
    Clear organization within squads to maximize collective efficiency
    Definition of roles, responsibilities, and interactions to streamline cross-functional collaboration

    ✅ 2. Optimization of team performance
    Monitoring of delivery and product impact KPIs to identify areas for improvement
    Implementation of team rituals focused on performance and continuous learning

    ✅ 3. Application of product frameworks (Discovery Discipline)
    Support for Product Managers in applying structuring frameworks such as the Discovery Discipline
    Training and coaching to enhance the quality of discovery and ideation phases

    ✅ 4. Structuring and steering the product roadmap
    Development and prioritization of the roadmap based on actual team capacity and expected business value
    Implementation of monitoring and arbitration processes to optimize resource allocation
    Product Discovery Process Optimization Notion Salesforce Commerce Cloud OKR
  • ETAM
    Head Of CRM
    E-COMMERCE
    September 2024 - February 2025 (5 months)
    Paris, France
    ✅ 1. Structuring the CRM team
    Organization of the team with clear roles and responsibilities
    Definition of individual and collective SMART objectives to align actions with strategy
    Beginning of career path formalization to foster skills development and talent retention

    ✅ 2. Implementation of an OKR steering system
    Deployment and animation of OKRs to strengthen business impact and strategic alignment
    Regular monitoring of Key Results and adaptation of actions based on outcomes

    ✅ 3. Management of the CRM roadmap
    Construction and prioritization of the CRM roadmap to maximize business value
    Coordination of CRM projects, from design to delivery, in conjunction with the team and stakeholders

    ✅ 4. Steering the relationship with business units and customer service
    Implementation of processes and rituals to streamline collaboration between the Business CRM team, customer service, and other business departments
    Strengthening the strategic role of CRM as a key partner for marketing, digital, and customer service
    CRM OKR Team Management Notion Salesforce Marketing Cloud

Reviews

5.0

Out of 1 rating

S

Sophie

INVESTINT S.A.

Reviewed on 3/17/2025

Florent had the not-easy task to restructure a team after the departure of its manager, bringing new ways of working, all without losing the engagement of the team members or the business teams. The transition with the new manager went out smoothly. The team is now stronger and more efficient thanks to his input. Thank you

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Education

  • Master in Business Consulting & Information Systems Management
    Skema
    2017

Skill set (49)

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