Freelancer profile translated to English.
Back to original languageAbout Filippo
Creative with over 8 years of international experience in the luxury and fast fashion sectors, having worked for leading brands such as Prada, Moncler, and Zara.
My professional focus is based on the intersection between physical experience design and digital innovation.
Specialized in transforming brand identity into impactful visual narratives, I now combine my solid foundation in Visual Merchandising with the disruptive capabilities of Generative Artificial Intelligence.
I help brands and agencies optimize their storytelling by creating fashion editorials, digital campaigns, and visual strategies that connect the physical point of sale with the technological future.
How can I add value to your project?
Creative Direction with AI:Generation of high-fidelity visual content and digital editorials (Adobe Firefly, Nano Banana).
Visual Strategy & VM:Design and execution of coherent brand concepts for luxury and retail environments.
Project Coordination:Integral management of launches, press events, and brand activations with a cross-functional approach.
Creativity and Fashion:
- Visual Storytelling & Art Direction
- Visual Merchandising (Luxury and Retail)
- Styling & Brand Experience
- Seasonal Campaign Strategy
Artificial Intelligence and Digital:
- Generative AI: Adobe Firefly, Nano Banana, Kling
- Prompt Engineering applied to Fashion
- Adobe Creative Suite (Photoshop, InDesign)
- Digital Visual Design
Management and Coordination:
- Creative Project Management
- Stakeholder & HQ Team Coordination
- Launch and Event Planning
Italian
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Barcelona (up to 10km)
Experience
- PRADA S.p.A.Visual Merchandiser Sea ResortsLUXURY GOODSJune 2022 - November 2023 (1 year and 5 months)Naples, Metropolitan City of Naples, Italy• Executed visual concepts aligned with global brand storytelling across high-profile resort locations• Collaborated with HQ, merchandising, and PR teams to deliver consistent and elevated brandexperiences• Supported client events and press presentations, ensuring visual excellence and brand coherence• Adapted creative guidelines to local markets while maintaining luxury positioning
- MONCLER UK LtdVisual Merchandiser HQ - UK&NORTHERN EUROPE AREALUXURY GOODSApril 2016 - September 2021 (5 years and 5 months)London, UK• Delivered visual storytelling across boutiques and SIS locations, translating brand identity intoeditorial displays• Coordinated seasonal launches, product drops, and retail activations in collaboration with cross-functional teams• Supported store openings, relocations, and refurbishments ensuring consistent brand execution• Partnered with PR and marketing teams during key fashion moments and events
- ZARA UK LtdVisual Merchandiser WomenswearFASHION AND COSMETICSAugust 2014 - March 2016 (1 year and 7 months)London, UK• Executed commercial layouts and styling strategies based on trend analysis and performance data• Maintained visual standards in high-volume retail environments• Collaborated with store management and HQ teams to ensure timely visual updates
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Education
- Certificate in Digital Visual Merchandising Online CourseUniversity of the Arts London - UAL2025Certificate in Digital Visual Merchandising Online Course
- Diploma in Visual Merchandising & Concept StoresPolimoda2013Diploma in Visual Merchandising & Concept Stores
Skill set
Categories
- Other