About Fernando Jesús
Spanish
Native or bilingual
English
Fluent
Experience
- AGINCIA | Personal Brand for AI-driven Creative ConsultingPrincipal & AI Creative ConsultantJuly 2024 - Today (1 year and 11 months)I’m the only human in an AI-led agency, coordinating and training autonomous creative agents that produce campaigns, content, and experiences powered by Generative AII merge strategy, creativity, and technology to design workflows where humans and machines collaborate to create ideas, stories, and visuals.Key Highlights:• Design marketing strategies and campaigns co-created with AI agents.• Develop digital humans and synthetic influencers blending storytelling and branding.• I design and implement advanced workflows in ComfyUI, including the training of LoRAs and open-source AI models to create unique visual styles aligned with each project's brand identity.• Train agents to autonomously generate text, images, and video.• Constantly experiment with new models to push creative boundaries.
- Latteral - Agencia CreativaCreative CopywriterJanuary 2021 - April 2024 (3 years and 3 months)Directed creative strategy, concept development, and full campaign execution for a wide range of brands. Combined strategic thinking, creativity, and team leadership to deliver high-impact results.Key Highlights:• Led 360° campaigns integrating storytelling, design, branding, and digital performance.• Oversaw creative production and ensured brand consistency across all touchpoints.• Wrote copy, scripts, and UX-focused content aligned with brand tone and identity.• Developed ideation methodologies based on lateral thinking and applied creativity.• Strengthened multiple brand identities through strategic creative direction.
- xatbotConversation DesignerMarch 2019 - September 2020 (1 year and 6 months)I designed conversational experiences for text and voice assistants, combining UX Writing, natural dialogue design, and brand storytelling. My work focused on making human-AI interactions more natural and emotionally consistent.Key Highlights:• Designed dialogue flows for chatbots and voicebots with distinctive personalities.• Created brand tone-of-voice and writing guidelines.• Prototyped and produced experiences using Voiceflow and Dialogflow.• Collaborated with developers to integrate conversational AI into digital products.• Enhanced empathy and narrative coherence in human-AI communication.
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Education
- Generative AI CourseNVIDIA Deep Learning InstituteGenerative AI Course
- AI Advertising Course Certified Conversation Design Diseño de InterfacesConversacionalesAI Advertising Course Certified Conversation Design Diseño de Interfaces