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Fernando Jesús Hidalgo MenechelliFJ

Fernando Jesús Hidalgo Menechelli

GenAI Creative Director | Cinematic Ads & AI UGC

€274/day
Santa Cruz de Tenerife, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fernando Jesús

The Problem:Traditional video production is slow and expensive, but basic generative AI often lacks soul, consistency, and professional quality. Brands need high-impact content that scales without losing its essence.

My Solution:I merge 15 years of Creative Direction with the most advanced Generative AI workflows to deliver pieces that look like they were filmed by a Hollywood team, but produced in days. I don't just generate images; I direct stories and design consistent digital identities.

What I solve for your brand?

🎥Cinematic Video Ads:Commercial spots with a cinematic aesthetic for TV and Web. I use a cutting-edge stack (Sora, Kling, Runway Gen-3) to achieve camera movements and realism previously impossible.

🧬Digital Twins & Custom Avatars:Creation of hyper-realistic digital humans. By training custom LoRAs and using ComfyUI workflows, I guarantee total character consistency for long-term campaigns.

📱High-Performance AI UGC Ads:User-Generated Content style videos designed to convert on TikTok and Instagram, scaling your production without relying on physical shoots.

Why trust my vision:I bring the strategic insight of aSenior Creative Directorbacked by elite technical training from MIT and Vanderbilt University. I've led brand and advertising strategies for over a decade, ensuring every AI-generated pixel aligns with your business objectives and marketing KPIs.

Leading Tech Stack:

Video:Veo 3.1, Sora-2, Kling AI, Runway, WAN 2.6, Seedance 1.2 Pro, etc.

Image & Avatars:Flux, Nano Banana Pro, Seedreams, Stable Diffusion, Midjourney, and Custom LoRAs.

Post-Production:CapCut Pro, DaVinci Resolve, Topaz Video AI, etc.

Have a project that seems impossible? Let's talk and design an efficient, scalable, and visually stunning production plan.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Santa Cruz de Tenerife (up to 50km)

Experience

  • AGINCIA | Personal Brand for AI-driven Creative Consulting
    Principal & AI Creative Consultant
    July 2024 - Today (1 year and 11 months)
    I’m the only human in an AI-led agency, coordinating and training autonomous creative agents that produce campaigns, content, and experiences powered by Generative AI

    I merge strategy, creativity, and technology to design workflows where humans and machines collaborate to create ideas, stories, and visuals.

    Key Highlights:
    • Design marketing strategies and campaigns co-created with AI agents.
    • Develop digital humans and synthetic influencers blending storytelling and branding.
    • I design and implement advanced workflows in ComfyUI, including the training of LoRAs and open-source AI models to create unique visual styles aligned with each project's brand identity.
    • Train agents to autonomously generate text, images, and video.
    • Constantly experiment with new models to push creative boundaries.
    Generative AI GenAI Creative Direction Content Marketing Advertising
  • Latteral - Agencia Creativa
    Creative Copywriter
    January 2021 - April 2024 (3 years and 3 months)
    Directed creative strategy, concept development, and full campaign execution for a wide range of brands. Combined strategic thinking, creativity, and team leadership to deliver high-impact results.

    Key Highlights:
    • Led 360° campaigns integrating storytelling, design, branding, and digital performance.
    • Oversaw creative production and ensured brand consistency across all touchpoints.
    • Wrote copy, scripts, and UX-focused content aligned with brand tone and identity.
    • Developed ideation methodologies based on lateral thinking and applied creativity.
    • Strengthened multiple brand identities through strategic creative direction.
  • xatbot
    Conversation Designer
    March 2019 - September 2020 (1 year and 6 months)
    I designed conversational experiences for text and voice assistants, combining UX Writing, natural dialogue design, and brand storytelling. My work focused on making human-AI interactions more natural and emotionally consistent.

    Key Highlights:
    • Designed dialogue flows for chatbots and voicebots with distinctive personalities.
    • Created brand tone-of-voice and writing guidelines.
    • Prototyped and produced experiences using Voiceflow and Dialogflow.
    • Collaborated with developers to integrate conversational AI into digital products.
    • Enhanced empathy and narrative coherence in human-AI communication.

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Education

  • Generative AI Course
    NVIDIA Deep Learning Institute
    Generative AI Course
  • AI Advertising Course Certified Conversation Design Diseño de Interfaces
    Conversacionales
    AI Advertising Course Certified Conversation Design Diseño de Interfaces

Skill set

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