About Fernanda
Portuguese
Native or bilingual
English
Conversational
Spanish
Native or bilingual
Experience
- Fernanda RojasStrategic Design of Corporate Communication MaterialsARTS AND CRAFTSMay 2022 - Today (4 years and 1 month)Meco, SpainCommunication and Marketing MaterialsDesign and development of brochures, catalogs, dossiers, presentations, annual reports, and corporate communication materials for campaigns and corporate publications.Publications and Digital ContentCreation of newsletters, e-books, digital magazines, and editorial formats, including campaign pieces and visual content designed for digital environments.Event MaterialsDesign of event graphics, exhibition materials, and communication applied to physical environments and large-format supports.Editorial Systems and Information DesignTranslation of complex information into clear editorial systems, applied consistently across print and digital environments.
- Fundación HumanaCorporate Editorial Design in an International EnvironmentARTS AND CRAFTSJuly 2016 - February 2021 (4 years and 7 months)Madrid, SpainDesign and development of corporate materials in an international environment, with multiple projects and audiences: brochures, dossiers, annual reports, signage, strategic documents, and periodic publications.Preparation of materials for events and campaigns, including large format and special supports, as well as digital pieces: newsletters, presentations, and interactive content.Transformation of complex information into clear and consistent editorial systems, applied in print and digital environments.Development and application of the visual identity for new programs and campaigns, ensuring consistency across countries and teams.Adaptation and creation of materials for different organizations within the People to People federation (Portugal, France, Guinea-Bissau, Zimbabwe, Norway), in diverse cultural and operational contexts.
- Act One ComunicaciónEditorial Design for Luxury BrandsLUXURY GOODSApril 2014 - July 2016 (2 years and 3 months)Madrid, SpainDesign, layout, and final artwork of print and digital editorial materials—brochures, guides, catalogs, dossiers, magazines, and books—in environments where consistency and detail are critical.Development of digital pieces and interactive presentations, applying the same editorial and visual criteria across supports.Ongoing work for brands with high quality and consistency standards, such as Lancôme, Yves Saint Laurent, Biotherm, Guerlain, Sisley, and FCC.
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Education
- Master in Generative AI for Creatives, Design, and Applied ArtsFOUNDERZ2025Máster en IA Generativa
- Professional Master's in Graphic Arts DirectionCICE2013Máster Profesional