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Fernanda Rojas MoreiraFR

Fernanda Rojas Moreira

Corporate Editorial Design

€300/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fernanda

I have over 15 years of experience in corporate communication, in contexts where graphic materials are not isolated pieces but part of a larger system.

When decisions are based on taste rather than strategy, each document is resolved as best as possible.
Materials look similar but don't function.
Information is visible but not clear.
And the team wastes time redoing what should already be resolved.

My work begins before the design.

I understand the context, organize the content, and build a solid foundation so that each piece makes sense within the whole. Then, I turn it into a clear and coherent visual system.

I specialize in:
- Corporate dossiers and presentations
- Complex editorial materials
- Pieces that require consistency across multiple formats

I collaborate with communication and marketing departments that:
- Have peaks in workload
- Need to delegate with confidence
- Cannot afford inconsistencies

I design pieces that work today and continue to make sense as they multiply.
  • Portuguese

    Native or bilingual

  • English

    Conversational

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Fernanda Rojas
    Strategic Design of Corporate Communication Materials
    ARTS AND CRAFTS
    May 2022 - Today (4 years and 1 month)
    Meco, Spain
    Communication and Marketing Materials
    Design and development of brochures, catalogs, dossiers, presentations, annual reports, and corporate communication materials for campaigns and corporate publications.

    Publications and Digital Content
    Creation of newsletters, e-books, digital magazines, and editorial formats, including campaign pieces and visual content designed for digital environments.

    Event Materials
    Design of event graphics, exhibition materials, and communication applied to physical environments and large-format supports.

    Editorial Systems and Information Design
    Translation of complex information into clear editorial systems, applied consistently across print and digital environments.
    Communication and Marketing Materials Publication Design Digital Content Design Event Materials Content Adaptation to Different Formats
  • Fundación Humana
    Corporate Editorial Design in an International Environment
    ARTS AND CRAFTS
    July 2016 - February 2021 (4 years and 7 months)
    Madrid, Spain
    Design and development of corporate materials in an international environment, with multiple projects and audiences: brochures, dossiers, annual reports, signage, strategic documents, and periodic publications.

    Preparation of materials for events and campaigns, including large format and special supports, as well as digital pieces: newsletters, presentations, and interactive content.

    Transformation of complex information into clear and consistent editorial systems, applied in print and digital environments.

    Development and application of the visual identity for new programs and campaigns, ensuring consistency across countries and teams.

    Adaptation and creation of materials for different organizations within the People to People federation (Portugal, France, Guinea-Bissau, Zimbabwe, Norway), in diverse cultural and operational contexts.
    Corporate Material Design Editorial Design Corporate Visual Communication Multipage Document Design Content Adaptation to Different Formats
  • Act One Comunicación
    Editorial Design for Luxury Brands
    LUXURY GOODS
    April 2014 - July 2016 (2 years and 3 months)
    Madrid, Spain
    Design, layout, and final artwork of print and digital editorial materials—brochures, guides, catalogs, dossiers, magazines, and books—in environments where consistency and detail are critical.

    Development of digital pieces and interactive presentations, applying the same editorial and visual criteria across supports.

    Ongoing work for brands with high quality and consistency standards, such as Lancôme, Yves Saint Laurent, Biotherm, Guerlain, Sisley, and FCC.
    Editorial Design Content Adaptation to Different Formats Corporate Document Design Digital Design Print Graphic Design

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Education

  • Master in Generative AI for Creatives, Design, and Applied Arts
    FOUNDERZ
    2025
    Máster en IA Generativa
  • Professional Master's in Graphic Arts Direction
    CICE
    2013
    Máster Profesional

Skill set

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