Freelancer profile translated to English.

Description

I have over 8 years of experience managing marketing campaigns, brand activations, and content strategy for companies like Gorillas, Nestlé, Coca-Cola, Falabella, and the Williams F1 Racing Team.

My approach is simple: I understand the client's business, coordinate the necessary teams and resources, and ensure every project is delivered successfully, on time, and with real impact.

I have managed creative, media, and influencer agencies concurrently, led live activations at sports events and international fairs, and built multi-channel content strategies from scratch. I also have experience in marketing process automation using tools like Make, Typeform, and OpenAI.

If you need someone who understands both strategy and execution, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

PLAYGROUND | A SPORTS EXPERIENCES COMPANY
Co-Founder
TRAVEL AND TOURISM
December 2024 - Today (1 year and 6 months)
Madrid, Spain
Built the complete brand and operations infrastructure from scratch, including brand identity, website, social media, creative templates, and supplier network.
Developed an AI-powered lead automation system using Make, integrating Typeform, OpenAI, Google Drive, and WhatsApp Business to automatically generate personalized proposals, capturing 60 leads in less than 2 months.
Managed the entire operation of golf travel experiences, including supplier sourcing, logistics, on-site operations, and event coordination for groups of 8 or more people in Spain and Portugal.
Marketing Content marketing Project Management Social media Communication strategy
ALFRED PRODUCCIONES
Marketing Project Manager
ENTERTAINMENT AND LEISURE
October 2022 - December 2024 (2 years and 2 months)
Madrid, Spain
Led the planning and on-site execution of brand activations at live events, including the Williams F1 Fan Zone at the 2024 Catalan Grand Prix and the Latin Grammy communications area in Seville.
Managed a brand activation tour across 7 coastal cities in Spain for Shein, including venue scouting, supplier negotiation, space adaptation, and on-site staff coordination.
Coordinated an international brand activation in Prague for one week, overseeing space setup, local talent hiring, and complete event execution aligned with global brand standards.
Project Management Marketing event manager Content marketing Events
GORILLAS
Content Marketing Manager IBERIA
TECH
July 2021 - October 2022 (1 year and 3 months)
Madrid, Spain
Developed and executed a multi-channel content strategy, coordinating cross-functional teams and distribution through paid media, street marketing, and OOH, increasing monthly active users (MAU) from 0 to 40k.
Managed relationships with third parties (agencies, suppliers) ensuring content for 3 brand campaigns generating ~€20M in annual recurring revenue (ARR) in the first year, meeting key Brand Awareness KPIs in Spain.
Developed and executed the social media strategy and content, successfully increasing organic followers by +10k in 6 months.
Marketing Content marketing Social media Email marketing Communication 360°