Fekih Zied

Implementation of SEO strategy (semantic, netlinking, technical)

Local SEO

Management of relationships with various content and netlinking agencies..

- 1 year on assignment at L’Oréal Paris: responsible for the technical aspect of the L’Oréal Paris and Garnier brands for 30 countries.

Role: Technical SEO Consultant

Mission: Managing migration to a new NDD - E-Commerce

- Writing the technical specifications for migration to Magento

- Creating the redirection plan

- Monitoring the migration on DataStudio

Mission: Managing migration to SFCC - luxury brand

- Creating the redirection plan on SFCC

- Creating URLs, sitemap, robots.txt on SFCC

- Automating meta tags on different page templates

Mission: Technical SEO Consultant - Cosmetics

- Technical SEO Consultant in charge of two major cosmetic brands

- Master-level technical SEO recommendations on the Sitecore CMS

- Managing and optimizing a dashboard of 15 technical SEO KPIs for 25 countries.

- Supporting local teams with a focus on migrations

- Automating semantic markup on different page templates

- Technical recommendations on new page templates

- Creating tickets on JIRA and monitoring the implementation of recommendations

Mission: Core Web Vitals Audit - luxury

- Recommendations for optimizing the Core Web Vitals score

- Monitoring the implementation of actions with the technical team

Role: 360 SEO Consultant

Mission: Technical, semantic, netlinking audit - E-Commerce

- Semantic analysis for the launch of a new product range

- Technical recommendations (internal linking, indexability, data layer)

- Creating roadmaps and monitoring action implementation

- Monitoring SEO performance on DataStudio

Mission: Technical, semantic, netlinking audit - Training

- Semantic analysis of the client's site and competitor sites

- Technical recommendations for new page templates

- Netlinking audit and backlink acquisition on Getfluence / Rocketlinks

Clients: L'Oréal Paris, Garnier, Bernardaud, AMI PARIS, Eductive, Boticinal

►Technical SEO Optimization: Sitemaps - Robots.txt - Server log analysis - Crawl report - Detection of indexing obstacles and problems - Correction/Optimization of inlinks - Internal linking optimization - Semantic markup - Redirection management - Structured data recommendations

►Semantic SEO Optimization: Keyword and positioning analysis - Competitor benchmarking - Detection of organic traffic opportunities - Creation of an SEO-optimized site structure - Meta tag optimization, anchor texts - Writing editorials and optimizing articles – Management of a SPIN project

► Popularity: Link profile analysis - Management of Netlinking campaigns and budgets

►Key results achieved in 1 year in ultra-competitive sectors:

Traffic:

Average traffic increase of 63% across all sectors:

+50% traffic in the energy sector

+128% traffic in the telecom sector

+61% traffic in the insurance sector

+43% traffic in the banking and investment sector

+83% traffic in the credit sector

Average position:

Average gain of 8 positions across all tracked keywords