Freelancer profile translated to English.

Description

Experienced monitoring officer, I am passionate about analyzing data from monitoring. If opinion issues are my favorite playground, I enjoy diversifying the themes and materials I work with. Discussion threads, comments, press articles, institutional content, and studies are among the data that feed my work. I also appreciate statistical analyses, such as website audience measurement.

Responsive and highly flexible, I adapt to my stakeholders' needs to conduct analyses and create deliverables that help them understand their environment and consider their positioning. I also intervene occasionally to strengthen existing teams to absorb additional workload or replace an absent monitoring officer.

My skills cover the following areas:

Monitoring and social listening: qualitative and quantitative analysis of data from media, social networks, comments, etc.;
Audits and studies: sector, competitive, trend, e-reputation, opinion, etc.;
Support for developing internal monitoring: sourcing, tool configuration, deliverable design, training, etc.

I have worked as an employee and freelancer in both the public and private sectors and in various fields including:

Governmental action,
Banking/Insurance,
Retail/Distribution,
Industry,
Luxury,
Media,
Tourism,
and Solidarity/International.

Technophile, I use various tools such as Visibrain and Talkwalker or Flint and Inoreader (no, RSS is not dead). I really enjoy testing new tools and I am also interested in data mapping and visualization, as well as the contributions of AI applied to my profession.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Self-Employed
Monitoring Officer / Social Listening
CONSULTING AND AUDITS
March 2022 - Today (4 years and 3 months)
Nanterre, France
◇ Daily monitoring, ad hoc studies, and sector/general summaries.

◇ E-reputation and analysis of trends and online opinions.

◇ Definition and implementation of monitoring projects, assistance in creating monitoring activities: from defining needs to the final product.

◇ Assistance with onboarding and using monitoring tools.
Direction Générale des Entreprises
Monitoring Officer: Politics, Economy, and Innovation in Tourism
PUBLIC SECTOR
June 2016 - March 2022 (5 years and 9 months)
Paris, France
◇ Administration and management of the ministerial website VeilleInfoTourisme.fr until September 2021;

◇ Sourcing and configuration of various tools;

◇ Production and dissemination of monitoring reports in multiple languages on:
- Tourism policy and economy in France and internationally,
- Tourism innovations and trends,
- Start-ups and companies in the sector.

◇ Training in monitoring techniques and tools.
Self-Employed
Consultant-Trainer Monitoring & Social Media
July 2010 - June 2016 (5 years and 11 months)
Nanterre, France
◇ Training in web marketing and strategies for monitoring, e-reputation, and engagement on social media. Conducted in-house or on behalf of initial and continuing education institutions.

◇ Development, implementation, and monitoring of digital strategies (monitoring, communication actions, crisis management, performance tracking, and adaptation) for various metropolitan companies.

◇ Conducting audits (e-reputation and digital strategies, in particular), benchmarks, and white-label monitoring reports for various French communication agencies.