Freelancer profile translated to English.
Back to original languageAbout Fatou
I have been working in influencer marketing and content creation for nearly 10 years. I have collaborated with brands such as Nike, Coca-Cola, EA Sports, adidas, PUMA, Redbull, FDJ, Orange, as well as institutions like the FFF and FFhandball.
My skills:
- Design an influence strategy consistent with marketing campaigns, communication plan, and brand values (communication angles, campaigns/statements, and guidelines);
- Identify, contact, and collaborate with relevant influencers in the brand's field.
- Manage influencer partnerships: briefing, negotiation, collaboration monitoring, and results measurement;
- Content creation supervision;
- Assessment, reporting, KPIs;
- Recommendations;
- Competitive intelligence.
French
Native or bilingual
English
Conversational
Can work on-site
Rueil-Malmaison (up to 30km), Paris (up to 10km)
Experience
- OshereInfluence ConsultantSeptember 2024 - January 2025 (4 months)Paris, FranceInfluence consultant,Client partnership and content production management,New business development.
- D&R CommunicationsAssociateMarch 2021 - June 2024 (3 years and 3 months)Paris, France- Consulting on activation and communication for companies/brands.- Project and talent management;- Event management.
- NEW WORLD TV.Independent ConsultantNovember 2022 - December 2022 (1 month)Paris, FranceScheduling of consultants, journalists, and guests for all programs broadcast in French-speaking sub-Saharan Africa during the Qatar 2022 World Cup.- Project management;- Daily studio schedule management;- Coordination between the editorial team and technical/artistic teams;- Consultant and guest management.
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Education
- Digital CommunicationCFPJ Communications2017Communication digitale
- Communication and Media StudiesCentre de Formation des Journalistes2016Étude de la communication et des médias