Freelancer profile translated to English.
Back to original languageAbout Fatime
🚀 Paid Media & Traffic Manager Consultant, I have been supporting French and international brands for 13 years in structuring, optimizing, and scaling their acquisition strategies — with budgets up to €20 million annually.
What sets me apart: I manage multi-channel, multi-market, and multilingual campaigns simultaneously — from launch to ramp-up — with dual international agency (Publicis Groupe) and client experience. Bilingual French/English (18 years in London), I am quickly operational in any environment, including during transition phases.
Google Ads · Meta Ads · TikTok · Amazon · Display · Programmatic · Affiliate
𝗥𝗘𝗖𝗘𝗡𝗧 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 :
- ◆ +211% leads · +420% high-intent leads in 2 months (Galileo Global Education)
- ◆ +28% registrations · -24% CPL (INSEEC / OMNES Education)
- ◆ +70% revenue in 3 months across multiple markets (Cheapflights · Betsson)
- ◆ +45% visibility · +30% sales in 4 international markets (Lansinoh)
- ◆ £20M managed · 15 countries · multi-brand (ChannelAdvisor)
𝗠𝗬 𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦 — 𝗦𝗛𝗢𝗥𝗧 𝗢𝗥 𝗟𝗢𝗡𝗚 𝗧𝗘𝗥𝗠 :
- ▶ Comprehensive audit and diagnosis of your acquisition levers
- ▶ Restructuring and optimization of your existing campaigns
- ▶ Launch of new channels, markets, or products
- ▶ Creation of creative briefs and collaboration with your internal teams and agencies
- ▶ Multi-channel and multi-market strategic deployment
- ▶ Operational management — A/B testing, CRO, continuous optimization
- ▶ Reporting & strategic recommendations for your management
- ▶ Support during transition phases or as a replacement
My goal is simple: achieve your KPIs, ensure sustainable performance, and lay scalable foundations for your growth.
🤝 Feel free to contact me to discuss your acquisition and growth challenges.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km), Lyon (up to 50km)
Experience
- GALILEO GLOBAL EDUCATIONProject Manager - Senior SMAEDUCATION AND E-LEARNINGNovember 2025 - December 2025 (1 month)Paris, FranceFreelance mission — 2-month strategic mission to restructure and accelerate the Paid Social channel for one of Europe's leading higher education groups — transforming an underutilized channel into a high-performance growth lever, fully integrated into the overall multi-channel acquisition strategy.🎯 Key Results:• +211% lead volume growth in 2 months• +420% increase in qualified high and medium-intent leads• +5.8 pts improvement in lead maturity score• Deployment of a full-funnel Paid Social framework from scratch• Repositioning of Paid Social as a strategic acquisition channel alongside SEA, Display & Affiliate• Scalable foundations laid for sustainable budget ramp-up🔧 Scope:• Comprehensive audit of the existing Paid Social setup• Strategy design & channel repositioning• Meta Ads campaign architecture• Creative briefing & asset validation• Weekly KPI reporting & performance analysis• Presentations to C-level management
- L'OCCITANESenior Digital Marketing Consultant (Temporary)FASHION AND COSMETICSJune 2025 - August 2025 (2 months)Paris, FranceFreelance mission — Interim management of Erborian's (L'Occitane Group — premium beauty brand present in 70+ countries) paid media strategy in the UK and US markets — covering Meta Ads, Google Ads & TikTok Ads as part of a strategic transition.Management of multilingual execution adapted to two distinct market cultures (EN-UK & EN-US).🎯 Key Contributions:• Simultaneous management of paid media strategy across 2 international markets• Definition of strategic directions aligned with seasonal priorities & business KPIs (awareness and performance)• Coordination of external agencies for smooth multilingual execution• Supervision of creative briefs with platform & market alignment• Optimization of ad funnels across Search, Social & Display• Performance tracking via GA4 & Looker Studio with weekly KPI reporting• Management of an intern supporting creative brief production
- Renault GroupePerformance Marketing Manager - FreelanceAUTOMOBILEApril 2025 - Today (1 year and 2 months)Paris, FranceFreelance mission — Interim performance marketing management for Fixter, the automotive maintenance platform of the Renault Group (one of Europe's largest automotive manufacturers, €46B+ revenue) operating in France and the United Kingdom. Simultaneous management of both markets with bilingual campaign execution (French/English).🎯 Key Contributions:• Audit & restructuring of Google Ads & Meta campaigns for France and the UK• Actionable strategic recommendations improving ROI and performance KPIs across Search, Social, Affiliate & Display• Supervision of promotional budget allocation & discount strategy• Collaboration with the Growth team to co-manage the multi-channel acquisition roadmap• Bilingual execution management (FR/EN) across 2 markets simultaneously• Conversion rate improvement through complete account restructuring
Recommendations
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Education
- BSc (Hons) Business Administration - First Class HonoursLondon South Bank University2012Licence
- Baccalauréat STTLycée Carriat2002Baccalauréat STT