Fanny Robin

Où Partir Surfer is my personal project: a leading editorial platform for surf trips, helping surfers choose their destination based on their level, season, and budget, and connecting them with partner surf camps.

I completely redesigned the French version a year ago and launched the English version (travel-surf.com) 4 months ago to expand the project internationally.

▸ Complex SEO Architecture: nested taxonomies for destination/country/city, 12 seasonal guides, pages by level, thematic pages — 174 French pages + 165 English pages generating organic traffic

▸ Technical Stack: WordPress + Elementor + WPML (bilingual with proper hreflang) + WP Rocket for performance

▸ SEO Content Strategy: keyword research, optimized copywriting, dense internal linking, structured FAQs for rich snippets, proper markup

▸ Automations: Brevo integration for newsletter and lead workflows, content production accelerated with Claude via Cowork while maintaining quality

▸ Diversified B2B + B2C Monetization: surf camp & travel insurance affiliate marketing, direct partner links, "List My School" section with dedicated terms and conditions

▸ +12,600 organic clicks

▸ Nearly 1 million impressions (160k FR + 835k EN)

Top positions on competitive queries:

"where to surf in May" — position 1.2 · CTR 39.5%

"where to surf in April" — position 1.3 · CTR 41.1%

"tenerife surf" — position 3.8 · 109 clicks

"madeira surf" — position 4.3 · 90 clicks

"essaouira surf" — position 4.9 · 101 clicks

Top performing pages:

Tenerife Guide: 649 clicks / 5,452 impressions

Cape Verde inter-island transport: 483 clicks

Madeira Guide: 346 clicks

🔗 oupartirsurfer.com (FR) · travel-surf.com (EN)

Role: Web Project Manager — Integration, SEO, Content, Multilingualism(Partner Art Director responsible for visual identity and mockups)

Xscopter is a helicopter flight training and simulation center located at Perpignan Airport, taken over by ADAC H-Motion. The center operates an EASA-certified EC145-C2 FFS Level A simulator, aimed at private and professional pilots — training for rescue missions, night flying, adverse weather, and maritime operations.

The challenge: to create a premium website that reflects the center's technical excellence, capable of reaching an international clientele of pilots (French-speaking, English-speaking, Spanish-speaking, and Russian-speaking Europe) with a clear message and a qualified contact process.

Complete website creation in collaboration with a partner Art Director:

▸ Project Coordination: managing the schedule, coordinating between the Art Director, the client, and technical delivery

▸ WordPress + Elementor Integration of mockups provided by the Art Director, strictly adhering to the designed visual identity

▸ 4-Language Multilingual Site: FR / EN / ES / RU with WPML — managing translations, proper hreflang, consistent user experience in each language

▸ Content Writing and Adaptation in a premium aeronautical tone (technical excellence, safety, professional standards) — respecting specialized vocabulary (FFS Level A, EASA, EC145-C2…)

▸ On-Page SEO: page structure for aeronautical B2B queries (helicopter training, EC145 simulator, EASA certification…), proper markup

▸ Performance Optimization: responsive design, optimized web formats, GDPR compliance with cookie consent management

▸ Occasional Maintenance on Demand: website evolutions based on client needs after launch

🔗 xscopter.com

Hope Team East is a recognized non-profit organization based in the South of the Landes, supporting individuals undergoing or completing treatment for cancer and chronic diseases through sports challenges. The association combines adapted physical activity, mental preparation, and nutrition in a comprehensive sports-health program.

First website created in 2022-2023 as part of the Air Sport Santé mission (supported by MACS), followed by a complete redesign to structure the association's growth around its 3 action pillars (Support / Inspire / Educate) and highlight its major solidarity events like Cap en Rose.

Recurring mission since the initial creation, in close collaboration with the internal team (communications manager, volunteers):

▸ Initial creation of the showcase website for individuals, healthcare professionals, and adapted sports & health professionals

▸ Subsequent complete redesign: new architecture with 3 editorial pillars (HTE Support / HTE Inspire / HTE Educate), UI/UX redesign, new web visual identity

▸ Technical Stack: WordPress + Elementor, responsive design, performance optimization (WebP formats, lazy loading)

▸ HelloAsso Integration for donation collection and event registration (Cap en Rose, sports challenges)

▸ Collaborative work with the HTE team: training volunteers on updating certain sections, coordination with their external channels

▸ +60 support programs annually

▸ 1,600 students educated on sports-health through the educational program

▸ +500 sports challenges completed since 2015

▸ Annual Cap en Rose event (solidarity race in Capbreton)

▸ Maison Sport-Santé Label

🔗 hopeteameast.fr