Freelancer profile translated to English.
Back to original languageAbout Laura
E-commerce SEO Consultant | Structuring Organic Growth | DNVB
GOAL:Double your traffic and conversions
👩💻 Senior SEO & CRO | E-commerce Strategy, UX & Merchandising
✨ Recommended 5/5
🤝 +20 brands supported: furniture, bedding, fashion, food tech
💎 High-end French brands | CSP+
I work with E-commerces at a crucial moment:
whenSEO already exists, but is not yet structuredas a real business lever.
At this stage, SEO either becomes aprofitable growth pillaror remains anunderutilized channelthat is costly to fix later.
🔹 What I bring
My role is to lay solid SEO foundations:
- Technical
- Semantic
- UX
- Conversion
to make **SEO a sustainable, measurable, and profitable acquisition channel**, serving revenue.
My support is for **companies ready to commit for several months**,
with a long-term, ROI-oriented approach.
🔹 Why work with me
- Used to working with 6-figure SEO budgets
- Strategic vision: I structure the channel before the scaling phase
- SEO designed to convert, not just generate traffic
🔹 Observed results (averages)
💫 Organic traffic x2 in 6 months
🛒 SEO-driven conversions: +40%
💰 Positive ROI from the 3rd month
🔹 Support method
✓ Month 1: 360° SEO Audit + roadmap prioritized by business impact
✓ Month 2 to 6: Operational deployment and performance monitoring
✓ After: Full autonomy or continuation of collaboration
🔹 Areas of expertise
DNVB · Furniture · Bedding · Jewelry · Food Tech
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SodaStreamSEO ConsultantAGRICULTUREFebruary 2026 - Today (4 months)Paris, FranceProblem:Organic traffic is generated by the brandGoals:Define the semantic strategy for the Sodastream.fr siteGenerate non-branded, qualified trafficBe cited and highly visible in LLMs: ChatGPT, Gemini, Perplexity, Claude...Solutions:Editorial calendarContent writing optimized for users and search engines/answersInternal linking to distribute authorityOptimizations of the blog post templateQuick wins: Working on existing metas and contentCMS: Shopify
- InnySEO ConsultantFASHION AND COSMETICSFebruary 2026 - Today (4 months)Paris, FranceGoals:Implement an SEO strategy and develop visibility for non-branded queriesHow?- Semantic audit & content plan- Technical audit and optimizations- Competitive benchmark- UX: Navigation menu, footer, category page templateRoadmap defined for 12 monthsContext:Personalized jewelry brand - Shopify E-commerce
- TalkadecorSEO ConsultantE-COMMERCEFebruary 2025 - Today (1 year and 4 months)Marseille, FranceContext: SEO declining and competition intensifyingPhase 1 - Structural Redesign
- Complete redesign of the site structure & navigation (SEO-friendly)
- Integration and highlighting of new product lines
Monthly support:- Keyword strategy & on-page optimizations
- CRO & E-merchandising to maximize conversions
- Internal linking review
- SEO-optimized product launches (pre-launch analysis)
- Free Google Shopping optimization (feed & visibility)
- Indexation, position & technical correction monitoring
- Web project support (new features, etc.)
Result: SEO became the #1 acquisition channel (ahead of SEA and social) and thebest conversion channelCMS: Prestashop
Reviews
Antony
CAVALIER PROPRIETAIRE
Reviewed on 12/9/2024
Excellent work.
Very complete audit.
Recommendations
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Education
- Work-study E-commerce Master's degreeUniversité Paris-Est Créteil (UPEC)2017Marketing Digital SEO WordPress Cybersécurité Gestion de projet Comptabilité Droit des sociétés Probabilités
- Bachelor's Degree, Marketing SalesUniversité de Montpellier2015Marketing direct Stratégie de marque Force de vente Marketing international Droit Comptabilité Informatique