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Evelina HolmEH

Evelina Holm

Brand & marketing | Projects, Strategy, Creation

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Evelina

Brand & marketing Strategy | Creative Production and Direction

Giving a clear direction to a brand, making it coherent, recognizable, and desirable: I support companies, startups, and lifestyle brands in creating strong visual identities and communications aligned with their business objectives.

Between strategy and execution, I manage brand projects from start to finish: visual identity, digital and print design, campaigns, content, creative assets, and production coordination. My approach combines strategic thinking, aesthetic sense, and structured project management to transform ideas into coherent and impactful brand experiences.

🚀 Creative, Digital & Marketing Project Management
End-to-end project coordination: briefs, production, monitoring of creative teams and partners, planning and multi-channel deployment, ensuring quality, consistency, and timely delivery.

🎨 Visual Identity & Brand Design
Creation and development of brand universes: logos, guidelines, art direction, templates, digital and print materials, to build a consistent image across all channels.

📱 Brand Content & Communication
Design of visual and marketing content for digital, social media, campaigns, and presentations, with a focus on message clarity and visual experience.

🌍 International Experience
I have worked on international marketing and brand projects in the lifestyle, hospitality, retail, and music sectors, notably at Levi Strauss & Co and Comfort Hotel, where I contributed to the deployment of a new visual identity across more than 45 hotels.

🛠️ Tools
Adobe Creative Suite, Canva, CMS, digital & print content creation.

Available for assignments in branding, visual identity, creative and strategic direction, content production, and marketing project management.
  • French

    Conversational

  • English

    Native or bilingual

  • Swedish

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Comfort Hotel
    Marketing Manager | Operations & Brand Strategy
    HOSPITALITY
    September 2021 - Today (4 years and 9 months)
    Paris, France
    - End-to-end management of brand, marketing, and creative projects, aligning stakeholders, budgets, timelines, and KPIs, ensuring reliable execution from brief to launch.

    - Directed the development and deployment of a new visual identity across 45+ hotels by creating centralized guidelines and coordinating locally, strengthening brand consistency and recognition.

    - Designed and deployed 360° campaigns and events across 4 markets by aligning messages, media mix, and local activations, supporting multi-market coordination and annual awareness growth.

    - Coordinated 5+ internal teams and external agencies by clarifying briefs and brand communication, improving project alignment and operational efficiency.

    - Managed a tactical campaign through effective coordination, media mix optimization, and consistent communication, achieving an ROAS of x8.

    - Supervised and mentored an intern through structured onboarding, clear work standards, and weekly check-ins, enhancing autonomy and deliverable quality.
    Creative Strategist Creative Project Management Adobe Creative Suite Brand Management Content Creation
  • Lykta Produktion
    Graphic design & brand identity
    DIGITAL AND IT
    November 2025 - February 2026 (3 months)
    Paris, France
    - Freelance collaboration with Lykta Produktion agency on various branding projects for their clients.

    - Creation of print and digital materials, social media design, logos, visual identities, and presentation templates, ensuring a consistent brand image adapted to each client.
    Adobe Creative Suite Visual Identity Digital Design & Communication Microsoft Powerpoint Social Media
  • Rights Intelligence
    Visual identity and brand design creator
    LEGAL
    February 2026 - March 2026 (1 month)
    Paris, France
    - Creation of the complete visual identity for Rights Intelligence, a company specializing in music licensing.

    - Design of the logo, creation of a logo animation, and development of brand guidelines: color palette, typography, and logo usage rules to ensure a consistent identity across all materials.
    Adobe Creative Suite Visual Identity Graphic Design Animation Creative Project Management

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Education

  • B.A. in Visual Communication & Marketing
    Stockholm University
    B.A. in Visual Communication & Marketing
  • Graphic Design
    Berghs School of Design
    Graphic Design

Skill set

Categories