About Etienne
I help deep-tech startups and scale-ups turn innovation into scalable revenue.
Over the past 20+ years, I have built and transformed businesses across AI, imaging and hardware — working at the intersection of technology, product and go-to-market execution.
Most deep-tech companies don’t fail because of technology — they fail because they struggle to translate it into a repeatable, scalable business.
That’s where I focus.
I specialize in:
- Structuring go-to-market strategies for complex deep-tech products
- Designing scalable monetization models (IP licensing, hardware + software)
- Aligning product, sales and marketing to unlock growth
- Building strategic partnerships with Tier-1 players
Selected impact:
- Drove growth at Prophesee while reducing commercial resources by >70%
- Tripled DXOMARK revenue and built recurring revenue to 60%
- Scaled IP licensing and consulting services revenue 5x at DxO Labs in three years
Today, through EK-C, I support startups and scale-ups on:
- GTM strategy
- Revenue acceleration
- Business model design
- Strategic partnerships
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 30km)
Experience
- EK-CPresidentCONSULTING AND AUDITSNovember 2022 - Today (3 years and 7 months)Paris, FranceOversee investing and provide consultancy or interim management services to Startups and Scaleups, on B2B sales, marketing, corporate strategy, product management, and strategic partnerships.Advisor to US startups in stealth mode.
- PropheseeVP Sales & MarketingTECHJanuary 2024 - February 2026 (2 years and 1 month)Paris, FranceLed global Sales, Marketing, Applications and Customer Success during a strategic repositioning phase.
- Shifted company from technology-centric business development to structured, vertical-focused market execution.
- Prioritized high-value segments (drone detection, eye tracking) to concentrate commercial and R&D resources.
- Rationalized product portfolio and aligned technical roadmap with revenue visibility and customer demand.
- Redesigned hardware and software licensing frameworks to improve scalability and long-term monetization.
- Delivered revenue growth despite >70% reduction in commercial headcount and operating budgets, significantly improving capital efficiency and resource allocation discipline.
- Strengthened ecosystem positioning across AI, machine vision and edge computing partners.
- DXOMARK IMAGE LABSChief Business OfficerTECHSeptember 2017 - September 2022 (5 years and 1 month)Paris, FranceOversaw sales, business development, data and content licensing, strategic partnerships, and marketing and communications. Directed team of sales and marketing VPs, Country Sales Directors, Product Managers, and marketing and communications specialists. Established and expanded business with global technology leaders. Defined business diversification strategies, developed new products and services portfolio, designed label and certification programs, and created new market segments and additional revenue streams. Orchestrated B2C and B2B communications plans and mapped business processes for improving productivity and P&L forecasts for more than 12 months.● Successfully tripled revenue in three years and doubled revenues in US in two years.● Increased recurring business up to 60% by boosting customer loyalty.● Spearheaded forming of strategic partnerships with Orange, BureauVeritas, FnacDarty, Boulanger, Cobrason, Yole Development, and PC Online (CHN).● Built and orchestrated growth of company's social channels that included YouTube, Instagram, and Weibo.
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Education
- Master of MathematicsINSA RouenMaster of Mathematics Engineering