Freelancer profile translated to English.
Back to original languageAbout Estève
Looking to acquire profitable users for your app or website without breaking the bank?
I help companies structure, optimize, and scale their acquisition on the main paid channels (Meta, TikTok, Google, Apple Search Ads), with a clear objective: maximize LTV/CAC, not just volume.
🎯 User Acquisition Manager with 9 years of experience, I have managed acquisition strategies for apps and web products for clients like happn, Joko, Free2move, and GreenTomatoMedia, with budgets reaching several hundred thousand euros per month.
đź“Š My approach is performance-oriented:
analysis of key KPIs (CPI, CAC, ROAS, LTV), continuous campaign optimization, account structuring, and tracking improvement for reliable decision-making.
🔧 What I can do for you:
• Comprehensive audit of your acquisition (campaigns, tracking, creatives)
• Structuring or redesigning your campaigns
• Scaling on Meta Ads, TikTok Ads, Google Ads & Apple Search Ads
• Setting up or optimizing tracking (AppsFlyer, Adjust, GA, GTM)
• Profitability analysis (LTV / CAC)
• Operational support or replacement for your acquisition teams
• Training your teams in UA best practices
🛠️ Tools & Platforms:
Meta Ads, TikTok Ads, Google Ads, Apple Search Ads, Snapchat Ads
AppsFlyer, Adjust, Google Analytics, Google Tag Manager
I adapt to your challenges: launch, structuring, or scaling.
If you're looking for someone operational quickly, capable of taking charge of your campaigns and delivering concrete results, let's discuss it.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Lorient (up to 40km)
Experience
- JokoUA ManagerBANKING AND INSURANCEMarch 2024 - June 2025 (1 year and 3 months)Paris, France- Managed the acquisition budget for France and the US- Allocated budget across different channels on Android and iOS (Meta, TikTok, Google, Apple Search Ads)- Created new campaigns and tests- Optimized campaigns and creatives- Weekly activity reporting- Assisted in the development of in-house tools for optimizing CAC and LTV
- GreenTomatoMediaUser Acquisition ManagerVIDEO GAMES AND ANIMATIONNovember 2022 - February 2026 (3 years and 2 months)- Developed acquisition strategies for various gaming apps- Managed and optimized all acquisition channels (Facebook, TikTok, Apple Search Ads, influencer marketing)- Coordinated creative production and wrote briefs for video (UGC, in-app) and image creatives in collaboration with design teams- Weekly and monthly activity reporting
- VitalityUser Acquisition ManagerVIDEO GAMES AND ANIMATIONOctober 2022 - December 2022 (3 months)Paris, France- Developed the acquisition strategy for the V.hive app by Vitality- Managed and optimized acquisition channels to maintain the lowest possible cost per install while driving quality traffic- Reported on performance and corrective actionsCPI < €0.4 across the entire campaign and active user rate above initial targets.
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Education
- MASTER Grande Ecole Program - Digital Marketing SpecializationMontpellier Business School2017- Master PGE - spé Marketing digital obtenu en 2017 et finalisé par une alternance à Club Med - Année de M1 en Chine (2014-2015) - Une année de césure composée de 2 stages (2015-2016)
- DUT (University Diploma of Technology)Iut Charlemagne2012
Certifications
- IELTS OfficialIELTS2014