About Erica
Do you need your website to attract, convert, and scale in multiple markets? I can help you achieve that.
- International SEO Audits
- Expansion strategies for multilingual markets
- On-page and technical optimization focused on business objectives
- Consulting for website migrations and redesigns
- SEO copywriting adapted to different languages and contexts
Italian
Native or bilingual
Spanish
Fluent
English
Fluent
Experience
- Erica Web LabSEO Free LanceMarch 2024 - Today (2 years and 3 months)• Developed and implemented tailored SEO strategies for clients, boosting organic traffic and improving search rankings and local SEO.• Developed content strategies and optimized websites.• Conducted in-depth SEO audits and keyword research, resulting in 50% increase in organic traffic for clients.
- Ferchau Spain (HP Inc.),Service Delivery ManagerNovember 2022 - February 2024 (1 year and 3 months)• Led data-driven decision-making by creating comprehensive Power BI dashboards to monitor KPIs, providing valuable insights for stakeholders.• Led the development and implementation of service improvement plans, ensuring adherence to SLAs and best practices.
- Housefy,Content Marketing SEODecember 2021 - October 2022 (10 months)Barcelona, Spain• Created and managed digital content for the blog on WordPress, aligning content with SEO best practices to enhance organic visibility.• Developed and executed content strategies for social media to lunch a new market in Italy.• Wrote and optimized on-page content, ensuring effective keyword usage and following SEO guidelines.
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Education
- MASTER SEO SPECIALISTWebpositer Academy2025MASTER SEO SPECIALIST
- MASTER DIGITAL DATA ANALYTICSKSchool2024MASTER DIGITAL DATA ANALYTICS