Emma Portier

Managed and developed a portfolio of 9 partner agencies. Developed and presented personalized media recommendations based on campaign performance analysis.

Operational management of paid media initiatives: coordination with trading teams, performance monitoring, and continuous optimization to improve key KPIs.

Strategic analysis of campaign data and production of data-driven reports to guide marketing decisions and maximize the ROI of media investments.

Contributed to the development of the client portfolio and the growth of media investments.

Head of the Insights department for the French and Italian markets, with a strategic role in managing and leveraging data to optimize client campaign performance. Close collaboration with technical, sales, and product teams to integrate data insights into client strategies and develop new analysis methodologies. Implementation of a new performance evaluation model combining predictive analysis and advanced data segmentation, enabling fine-tuning of strategic decisions. Presentation of results and KPIs to clients and internal stakeholders, facilitating understanding of data insights and their practical application in decision-making. Training and management of an internal team, supporting analysts in developing skills in analytical tools and presenting insights to clients.

Analysis and optimization of advertising algorithms to ensure the relevance of Google ads in English and French across different markets. Review and validation of advertising content (text, graphical, video ads) according to performance and user engagement criteria. Analysis of advertising market trends and user behavior to recommend strategic adjustments on targeting and automated bidding. Optimization of evaluation and reporting processes, reducing analysis time and improving the speed of execution of strategic recommendations.