Freelancer profile translated to English.
Back to original languageAbout Emma
Digital marketing is not just about generating traffic. It's a balance between a strategic foundation, sustainable visibility, and surgical analysis of results.
My career has always been guided by an obsession: understanding how innovation can serve performance. After a Master's degree in Innovation Management and a significant experience at the newspaper La Provence, I founded EG marketing digital.
I enjoy combining data analysis with real-world application. For me, a successful strategy involves rigorous campaign management as much as creating authentic content. That's why I fully commit to your side, whether it's organizing your video shoots or optimizing your performance behind my screens. My goal is simple: to build a clear, human, and above all, effective digital presence with you.
What we build together:
- Strategy & Audit: To stop moving forward blindly.
- Web & SEO: High-performing websites optimized for search engines and AIs (ChatGPT, Gemini).
- Content Creation: Video shoots, photo shoots, and editing impactful formats (Reels, TikTok) to humanize your brand.
- Performance Ads: Expert management (Google & Social Ads) focused on your ROI.
French
Native or bilingual
English
Conversational
Can work on-site
Aix-en-Provence (up to 50km)
Experience
- EG Marketing DigitalFounder & Traffic ManagerJanuary 2026 - Today (5 months)Strategic and operational support to maximize online business visibility and profitability.My expertise at EG marketing digital:- Audit & Strategy: Presence analysis, competitor study, Buyer Persona definition, and overall marketing strategy.- Web Visibility & SEO: Creation of optimized sites, keyword strategy, and optimization for the future of the web (SEO & GEO).- Content Creation & Filming: Production of "social-first" videos (Reels, TikTok) and storytelling to humanize brand communication.- Acquisition & Performance Ads: Expert management of Google Ads and Social Ads campaigns (Meta, LinkedIn, TikTok) with GA4 tracking and conversion rate optimization (CRO).The EG marketing digital touch: combining the precision of data analysis with on-the-ground creativity to build campaigns that capture attention and generate concrete results.
- La ProvenceTraffic ManagerOctober 2022 - November 2025 (3 years and 1 month)Marseille, FranceWithin the group's advertising agency, I managed 360° communication strategies for a portfolio of diverse clients (SMEs, Large Accounts, Institutions). My mission: to transform advertisers' business objectives into effective and innovative media strategies.Multi-channel expertise & acquisition:- Social Ads & SMS: Independent campaign management on Meta (FB/IG), LinkedIn, and TikTok. SMS Marketing campaign management via Wellpack for drive-to-store or immediate conversion objectives.- Monetization & Display: Administration of Google Ad Manager for optimizing the agency's advertising inventory.- Audience Extension: Management of "pay-per-click" offers (guaranteed video views, clicks, or podcast listening) through a network of national websites.Content strategy & brand content:- Digital Storytelling: Creation of immersive brand experiences using the Shorthand tool.- Content Distribution: Publishing and promoting sponsored articles for direct clients or partner media agencies.- Video Production: Coordination of filming to enhance brand content campaigns.Data analysis & business support:- Data Analysis: Detailed audience and editorial performance tracking via Piano Analytics.- Offer Design: Collaboration with marketing to package innovative solutions (audience extension, native ads).- Sales Expertise: Technical and strategic support to sales teams during recommendation and client review phases.
- Crédit Agricole Alpes ProvenceMarketing Project AssistantJanuary 2022 - July 2022 (6 months)Aix-en-Provence, FranceImmersion within the Marketing department of one of the leading regional banks. My mission focused on performance management and optimizing customer journeys for family credit products.Key achievements:- Commercial Management: Operational management and KPI tracking of marketing operations (multi-channel coordination) to boost credit subscriptions.- Data Analysis: Weekly performance reporting and variance analysis to adjust commercial actions in real-time.- Customer Experience Optimization: Audit and improvement proposals for the customer relationship program and "nursing immo" (lead nurturing) to increase customer retention.- Market Research: Sectoral monitoring and analysis in the family credit domain to support the launch of new initiatives.
Recommendations
Be the first to recommend Emma
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Google Ads Search Certification Google Ads Apps CertificationGoogleCertification Google Ads sur le Réseau de Recherche Certification Google Ads Apps Certification
- ads - Measurement Google Ads Certification for video advertisinggoogleads - Measurement Certification Google Ads pour la publicité vidéo