Emma Della-Libera

📱 Social Media Management: Complete management of the digital presence for Béatrice, founder of the Beauté Zen institute, on Instagram.

Definition of a social media strategy aligned with her local brand awareness and customer loyalty objectives.

🎯 Digital Strategy & Action Plan: Development of the editorial calendar, recommendations for high-performing content, and implementation of a targeted visibility strategy for the beauty and wellness sector.

✍️ Engaging Content Creation: Writing captions with high added value, authentic storytelling around the institute and its treatments, to strengthen brand image and create an engaged community.

🎨 Visual Creation: Design of all visuals (posts, stories, Reels) using Canva -> neat aesthetic universe, consistent with Beauté Zen's identity and designed to capture attention on Instagram.

📊 Analysis and Optimization: Monitoring key KPIs (reach, engagement, interactions), regular reporting, and continuous strategy adjustment to maximize organic performance.

💬 Community Management: Daily community animation, moderation, message management, and development of a close relationship with the audience to retain existing customers and attract new ones.

🎬 UGC Creation: Production of authentic and engaging content to highlight the institute's treatments and atmosphere -> short videos and Reels designed to convert and humanize the brand on Instagram.

📱 Social Media Management: Complete management of the digital presence for Kévin, an independent broker at Meilleur Taux, on Instagram, LinkedIn, Facebook, and TikTok.

Definition of a social media strategy aligned with his brand awareness and customer development objectives.

🎯 Digital Strategy & Action Plan: Development of the editorial calendar, recommendations for high-performing content, and implementation of a targeted visibility strategy for the real estate brokerage sector.

✍️ Engaging Content Creation: Writing captions with high added value, authentic storytelling around Kévin's personal branding, and simplifying financial and real estate topics to engage a general audience.

📊 Analysis and Optimization: Monitoring key KPIs (reach, engagement, interactions), monthly reporting, and continuous strategy adjustment to maximize organic performance across all platforms.

💬 Community Management: Daily community animation, moderation, message management, and development of a close relationship with the audience to build trust and generate leads.

🎯 Audit & Diagnosis: Comprehensive analysis of Géraldine's Instagram presence -> evaluation of strengths, areas for improvement, and visibility opportunities to showcase her photographic work and stand out in a highly competitive field.

🔍 Competitive Benchmark: Study of similar accounts and best practices in the industry to define a distinctive positioning and an editorial line consistent with her artistic style.

📱 Tailor-made Editorial Strategy: Development of an Instagram strategy adapted to the independent photographer's activity -> editorial recommendations, types of content to prioritize, posting frequency, and communication angles.

📅 Editorial Calendar Validation: Support and validation of publication schedules for 3 months -> content aligned with the defined strategy, consistent feed, and ensured regularity.

✨ Individual Coaching: Personalized support in regular sessions to build skills, gain autonomy, and manage her Instagram presence with confidence and creativity.