Freelancer profile translated to English.
Back to original languageAbout Emilie-Laye
With over 15 years of experience in performance marketing, customer acquisition, and CRM system management, I support B2B companies in structuring and optimizing their sales strategy. My goal? To transform your challenges into growth opportunities through high-performing solutions tailored to your needs.
My expertise:
📌 Acquisition & Lead Generation: definition and implementation of multi-channel strategies (inbound & outbound) to capture and convert your prospects.
📌 CRM & Automation: implementation and optimization of CRM (HubSpot, Salesforce, Sellsy) to structure data, automate processes, and boost team productivity.
📌 Strategic Management: performance analysis, reporting, and continuous optimization through a test & learn approach.
📌 Training & Support: skills transfer to sales and marketing teams to ensure sustainable growth.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Laye corporateCRM Consultant - Marketing - Lead GenerationCONSULTING AND AUDITSMay 2022 - Today (4 years and 1 month)Paris, FranceAt Tout Apprendre,an e-learning platform.Main objective: improve the adoption of the Salesforce CRM.
- Existing audit.
- Management of CRM needs definition workshops with stakeholders (sales, marketing, accounting, customer service)
- Implementation of Quick Wins: Salesforce CRM configuration, automation of low-value-added tasks.
- Writing requirements.
At Ekwateur,an energy provider for 1 year (1.5 days per week)Main objective:industrialize customer acquisition.- HubSpot CRM implementation: consolidation of existing data, data structuring, and enrichment.
- Sales activity monitoring: definition of pipeline stages, performance indicators, and creation of monitoring reports.
- Automation: implementation of automation workflows on HubSpot to increase productivity.
- Training for sales and IT teams.
- Creation and implementation of an inbound and outbound lead acquisition strategy.
For BSMART,media sector, 3 months (1 day per week)Main objective:manage sales activity and increase qualified leads.- Definition and implementation of key indicators to track.
- Integration of the CRM database from various sources (existing databases and email inboxes).
- Definition of sales pipeline stages, implementation of the pipeline in the SELLSY CRM, and team training.
- Review of the lead follow-up process.
For Konverso,artificial intelligence sector, 1 year (1 day per week)Main objective:acquire new clients through automated and digital lead generation.- Definition and implementation of the inbound and outbound multi-channel strategy: webinars, email marketing, SEA, sales automation tools.
- Training for sales and marketing teams on HubSpot.
- ConcilioLead Generation ManagerHEALTH AND WELLNESSDecember 2020 - May 2022 (1 year and 5 months)Paris, France
- Definition and implementation of acquisition strategy: existing audit, optimization of existing processes, persona definition, roadmap of key moments and actions.
- Management and implementation of acquisition levers using a test and learn approach: chatbot, cold calling & emailing, lead nurturing, marketing & sales automation, social media, SEA, webinars, centralized in HubSpot CRM (CRM administration & enrichment).
- Performance monitoring and reporting.
- Edenred FranceLead Factory ManagerBANKING AND INSURANCEJanuary 2018 - December 2020 (2 years and 11 months)Malakoff, FranceWithin the sales department, management of a marketing acquisition department: the lead factory (9 people) whose mission is to increase online sales and generate qualified leads.
- Management of 3 units (acquisition, direct marketing, and data): global plan coordination, best practice alignment, budget management.
- Design and implementation of the inbound acquisition plan across digital and offline channels: SEA, social media, affiliate platforms, external email databases, marketplaces, and direct mail.
- Definition and construction of multi-channel campaigns on internal databases: lead nurturing, upsell, cross-sell.
- Management of outbound prospecting campaigns: targeting, call campaign management.
Key success factors: test and learn approach, performance-based management of all marketing campaigns, improvement of existing processes.
Recommendations
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Education
- Master of ManagementKEDGE Business School2010Master of management, marketing specialization in apprenticeship
- Master of ManagementPontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'2009Master of management, marketing specialization in apprenticeship, Marketing