Emile Rossouw

• ● Directed SEO and paid search for global cloud computing portfolio targeting data teams and enterprise stakeholders

• ● Created technical keyword maps and product-aligned landing pages across unstructured data use cases

• ● Launched and optimized Google Ads and LinkedIn Ads for whitepapers, webinars, and demo signups

• ● Managed segmentation, ad copy, budget pacing, and performance testing across TOFU and BOFU campaigns

• ● Delivered weekly dashboards connecting keyword visibility, CPL, and lead conversion quality

• ● Owned SEO architecture for a medical SaaS platform; improved crawlability, site hierarchy, and schema markup

• ● Designed content clusters around diagnostic use cases; created optimization workflows tied to demo bookings

• ● Built Looker dashboards integrating GA4, CRM, and organic channel data for funnel attribution

• ● Built AEO-content strategies for medical SaaS; used AI tools (GPT) to optimize prompts and metadata for snippet success.

• ● Manage team of 3

• ● Manage PNL and all accounts

• ● Responsible for quality of work for entire agency (technical, data and analytics, link building, content optimization and content creation)

• ● Be client face of the senior management team

• ● Responsible for improving operations and workflow and ROI for agency

• ● Managed full SEO delivery and operations across client accounts, including audits, content planning, QA, and analytics setup

• ● Built delivery workflows and scaled documentation to streamline agency growth