Freelancer profile translated to English.

Description

Are you launching omnichannel strategies that aren't delivering the expected results?I analyze, identify what went wrong — message, channel, timing, omnichannel consistency — and provide you with a concrete, prioritized action plan.

With 10 years of experience in digital marketing & communication in the pharmaceutical industry, I have a rare dual perspective: the rigor of the health sector and the strategic, business-oriented vision of omnichannel impact.

What I offer:

Express Audit

Complete analysis of a campaign (digital or field): targeting, message, channels, performance data. Deliverable: structured report + actionable recommendations.

In-depth Audit + Debrief Workshop

Multi-campaign analysis over a period, competitive benchmarking, mapping of omnichannel inconsistencies. Includes a working session with the teams.

Quarterly Strategic Support

Continuous post-campaign monitoring: debrief after each activation, continuous adjustment of the omnichannel strategy, monthly check-in.

What sets me apart? My ability to interact with different professional fields (web design, IT, marketing, medical…) andalign them towards the same objective.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 15km), Reims (up to 10km)

LILLY FRANCE
Senior Associate, Omnichannel Strategy & Transformation
PHARMACEUTICALS INDUSTRY
April 2022 - April 2026 (4 years)
Neuilly-sur-Seine, France
Strategic Missions:
Evaluation of KPIs and development of omnichannel strategies per brand (planning, budgeting, specifications).
Implementation of performance monitoring dashboards for medical, marketing, and market access use.
Digital launch strategy (Alzheimer's), integrating pricing and reimbursement constraints.
Competitive intelligence to develop digital solutions for patients and healthcare professionals.
Operational Missions:
Monitoring adherence and awareness of reporting tools for the France/Benelux cluster ->+4 points adherence in 6 months

Implementation and monitoring of omnichannel strategies ->+200% digital traffic&#1 in Share Of Voice (immunology)
Deployment and monitoring of global tools/platforms in the French subsidiary (Adobe CSC, video/podcast platform, SSO)
Monitoring and management for the French subsidiary of e-permissions (data privacy)
Change Management Omnichannel Strategy Cross-functional Collaboration Intercultural Communication Omnichannel Strategy
VMED
Portfolio/Team Management and Strategic Consulting
DIGITAL AND IT
January 2020 - April 2022 (2 years and 3 months)
Boulogne-Billancourt, France
• Managed a portfolio of strategic projects for pharmaceutical clients (Pfizer, AbbVie, IQVIA) -managed budget: €600k
• Conducted client needs assessments and developed strategic recommendations ->80% of tenders won.
• Team management: supervised10+ collaborators on 15+ projects
• Developed commercial strategy and new services-> Revenue doubled in 1 year
Business Development Project Management Team Management Pharmaceutical Industry Omnichannel Strategy
Vmed
Senior Digital Project Manager
DIGITAL AND IT
April 2017 - January 2020 (2 years and 9 months)
Boulogne-Billancourt, France
Managed medical and digital communication projects for pharmaceutical clients (AbbVie, Pfizer) in rheumatology, telemedicine, and endocrinology
Developed medical education tools (interactive vaccination recommendations calendar, serious game for vaccine hesitancy training…)
Ensured regulatory compliance of deliverables
Project Management Digital Marketing Life Sciences Pharmaceutical Industry Marketing and Communication Planning