Freelancer profile translated to English.
Back to original languageAbout Elisa
I am a Senior Online Marketing Manager and Content Editor with extensive experience in digital brand management and online communication. As a freelancer, I support companies in creating editorial content, SEO-optimized website content, blog articles, press releases, as well as newsletter marketing including text creation and implementation of entire campaigns. My goal: to strengthen your digital presence and deliver sustainable results.
With over 11 years of marketing experience, I don't just deliver texts – I develop content with a concept. Whether it's a website, blog, newsletter, or press releases: I always think about content holistically, target-group-oriented, and tailored to your brand.
I adapt to your workflows – not the other way around:
Whether Slack, Trello, or other tools: I quickly integrate into your processes and am exactly where you need me. If desired, I not only take over content creation, but also implement everything directly – from the complete newsletter to the finished blog article, cleanly entered into your CMS (WordPress, HubSpot, Brevo, Rapidmail & Co.).
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Elisa Fraissinet Content-Kreation & -ManagementFreelance Online Marketing Manager, Content Strategist, and CopywriterJanuary 2020 - Today (6 years and 5 months)
- Text and concept creation
- Development and implementation of content and SEO strategies for sustainable visibility improvement
- Conception, creation, and optimization of website, blog, and social media content
- Structuring and further development of content processes and editorial plans
- Analysis, monitoring, and data-based optimization of content and website performance
- Support in building and further developing digital brand communication
- Conception and implementation of newsletters and email marketing measures
- Creation of editorial content (e.g., technical articles, blog posts, interviews)
- Consulting clients on digital communication, content strategy, and SEO
- Advising companies in the areas of content marketing and digital brand management
- Neschen Coating GmbH, Filmolux (ehemalige Tochtergesellschaft der Neschen Coating GmbHOnline Marketing ManagerJanuary 2018 - January 2025 (7 years)Bückeburg, Germany
- Development and implementation of the group-wide content strategy
- Creation of central editorial plans and standardized content structures in HubSpot for local translation and distribution
- Further development and support of social media channels (LinkedIn, Facebook, Pinterest)
- Search engine optimization for the company website, including monitoring and reporting
- Further development and support of social media channels (LinkedIn, Facebook, Instagram)
- Planning, execution, and optimization of online marketing measures (e.g., email campaigns)
- Creation and elaboration of editorial texts (e.g., press releases and articles for trade media)
- Baustoffhandel Nord-SüdOnline Marketing ManagerJanuary 2016 - January 2018 (2 years)
- Strategic planning, implementation, and optimization of webshop content with a focus on SEO, user experience, and conversion rate
- Analysis, monitoring, and data-based optimization of website performance using Google Analytics, Xovi, and Google Search Console
- Creation of advertising texts, press releases, and technical articles for online and print media
- Strategic and editorial support and optimization of the brand presence on external platforms (e.g., ArchiExpo, Houzz)
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Education
- BA Journalism & Mass CommunicationAshford University2012