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Elena I.EI

Elena I.

Customer Insights & Growth. Design. Innovation.

€1,100/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elena

French here / English below

My expertise is to quantify and remove invisible friction points in your model.

I help transform experience data and behaviors into strategic decisions and concrete, measurable business impact. I convert digital ambitions into results by orchestrating customer, user, and partner insights with business challenges. Average ROI/mission: x9.

EXPERTISE:
Business Innovation, Strategic Design, Product Vision, AI Experimentation.
Impact-focused transformation (ROI, tangible results, human value).
Process and organizational efficiency.
Cross-functional Leadership.
Development of Centers of Excellence and Thought Leadership.

SCOPE: cross-industries. B2B / B2E / B2C projects.

+17 years of experience and a strong background within large groups such as Engie Digital, BNP Paribas, Kyndryl, and Mc2i. I have managed projects in innovation, operational and business model transformation, customer journey optimization, and more.

I have built and managed teams (up to 20 people), designed strategic offers focused on value creation and user experience, and led pre-sales and CxO engagement (average €100K/client). I have designed and led training and change programs impacting +1K users, and evaluated up to 100 projects per year.

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English:

I help to turn the experience data and flows into P&L decisions.

I transform complex digital ambitions into measurable business results by orchestrating customer, user, and partner insights with data and technology.

KEY EXPERTISES:
- Business Innovation, Strategic Design, Product Vision, AI experimentation
- Impact focused transformation (ROI, measurable results, human value)
- Processes and organisational efficiency
- Cross-functional Leadership
- Practice Building & Thought Leadership

SCOPE : Cross industries. B2B/B2E/B2C at scale. Strategy-to-Execution, outcomes-driven.
  • Russian

    Native or bilingual

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Yaga
    Founder
    DIGITAL AND IT
    June 2025 - Today (1 year)
    Paris, France
    Helping to turn the experience data and flows into P&L decisions.
    Consulting : AI experimentation, Innovation and Strategic Design, Transformation ROI and Product optimisation. Cross industries.
    Impact focused strategic methodology acting on business results by bridging customer insights, organisational frictions and tech legacy in one common product vision. The adoption focused roadmaps then connect value opportunities with systemic factors (vision, capabilities etc) and support teams in their transformational journey. It leverages AI.
    Innovation and Design Thinking Strategic Foresight Product Strategy AI Strategy Operational Efficiency
  • KYNDRYL/ KYNDRYL VITAL Country Leader
    Strategic Design Director
    DIGITAL AND IT
    September 2024 - March 2025 (6 months)
    Paris, France
    Consulting : French Experience branch creation - forecast (10M€ for ’26), growth planning, service structure, delivery model, strategic KPIs, hiring. As a part of global leadership team & in line with its strategy.
    Pre-sales. Advisory. Strategic Design. Value Focused Discovery at scale. Cross industries. CAC40 clients.


    Example : Hight-Impact Discovery Model for AI program - systematic mapping concrete value opportunities across the program scope by spotting actual practices and pain points in the organisation. Acting on the automation rate, employee effort score, time to competency, adoption etc., to ensure engagement, transformation success and business relevance. Manufacturing industry (700K€ program).
    Strategic Planning Growth Strategies Forecast Advisory Strategic Thinking
  • ENGIE Digital
    Lead Strategist / Business Designer
    ENERGY AND UTILITIES
    January 2023 - August 2024 (1 year and 8 months)
    Paris, France
    Maximized digital platforms efficiency, CX, adoption, value proposition. B2B/2E/2C.
    Drove strategic shifts in business models and priorities by tackling digital platform’s usage rates and evolution costs, in line with expected adoption and business value. Successfully managed transformation on Engie Digital Platforms, its CxO & product teams (2 to 30 p).


    Enhanced CX capabilities by introducing and leading the implementation of its tools (e.g., CSQ, Germain UX, Fullstory) across B2C and B2E project teams, by hybridation of marketing, brand, CX, UX and tech skills.
    Strategic Planning Product Management Customer Experience Efficient Organization Leadership

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Education

  • Doctor of Philosophy
    ESSEC / Paris 1
    2009
    ESSEC - PhD
  • DEA: Interaction, Information, Intelligence.
    Paris
    2002
    DEA: Interaction, Information, Intelligence.

Skill set

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