About Edward
French
Native or bilingual
English
Conversational
Experience
- M2G IntellectSDR Outbound B2B - Digital Accessibility MarketFebruary 2026 - Today (4 months)🎯 Mission:generate a B2B pipeline for M2G Intellect, an expert in RGAA compliance, targeting web and software development agencies.End-to-end outbound multi-channel strategy (cold call + email), from scoping to appointment setting.━━━━━━━━━━━━━━━━━━━📊 Results over 3 months✅ 62 qualified appointments generated (+21/month on average)✅ 1500 calls made to web agency targets (500/month)✅ 45% response rate on calls (vs. 20-25% market average)✅ 4.1% appointments per call made (cold calling)✅ Mission extended by the client until July 2026━━━━━━━━━━━━━━━━━━━📞 What I managed1️⃣ Sales ScopingRefined ICP (web and software agencies, critical size, accessibility maturity), RGAA pitch construction, mapping of recurring objections (business priority, development load, lack of knowledge of legal framework).2️⃣ Multi-channel Sequence Construction. Cold call: gatekeeper script + executive script + objection handling (ARC method) adapted to the technical sensitivity of agencies. Cold email: Lemlist sequences segmented by agency size and technical stack3️⃣ Execution500 calls per month, systematic qualification of needs (RGAA audit, compliance, training), structured follow-up in Airtable.4️⃣ MonitoringWeekly reporting to the client, real-time Airtable dashboard, speech adjustment based on market signals (low RGAA awareness among agencies, short decision cycle).━━━━━━━━━━━━━━━━━━━⚙️ Stack usedAircall · Lemlist · Airtable━━━━━━━━━━━━━━━━━━━🏆 Strengths of this mission
- Market to educate (web agencies underestimate the RGAA issue): performance achieved through an educational pitch combined with a legal risk hook
- Renewed client trust: mission extended and monthly scope increased
- Le Qube (ERP)SDR Outbound B2B (Cold Call + Email + LinkedIn)January 2026 - March 2026 (2 months)🎯 Mission:open the market of training organizations (OF) for Le Qube, a specialized ERP for the vocational training sector.End-to-end multi-channel outbound strategy over 3 months, from scoping to qualified appointment.━━━━━━━━━━━━━━━━━━━📊 Results over 3 months✅ 47 qualified appointments generated (+15/month on average)✅ 1500 calls made to OF targets (500/month)✅ 50% response rate on sequences (vs. 15-20% market average)✅ 3.1% appointments per call made (cold calling in a saturated market)━━━━━━━━━━━━━━━━━━━📞 What I managed1️⃣ Sales ScopingRefined ICP (Qualiopi OF, size, digital maturity), product pitch construction, mapping of recurring objections in the sector (Qualiopi, price, integration with legacy systems).2️⃣ Multi-channel Sequence Construction. Cold call: gatekeeper script + decision-maker script + objection handling (ARC method). Cold email: Lemlist sequences personalized by OF segment. LinkedIn: approach via Sales Navigator, targeting executives and pedagogical managers3️⃣ Execution500 calls per month, systematic qualification (BANT adapted to the training sector), follow-up tracking in Airtable.4️⃣ MonitoringWeekly reporting to the client, real-time Airtable dashboard, continuous adjustment of targeting and messaging based on field feedback.━━━━━━━━━━━━━━━━━━━⚙️ Stack usedAircall · Lemlist · LinkedIn Sales Navigator · Airtable · Make · Clay━━━━━━━━━━━━━━━━━━━🏆 Strengths of this mission. Saturated and difficult market (OFs receive 10+ solicitations/day): performance achieved through a highly segmented pitch and rigorous execution. Mission subsequently expanded by the client to a second scope (sign of satisfaction). Direct collaboration with the sales management, without intermediaries
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Education
- Master in ManagementIESEG2025