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Edward LabruyèreEL

Edward Labruyère

SDR Cold call B2B

€350/day
Bordeaux, FR
3-7 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Edward

📞 Have a product that sells, but a pipeline that's emptying?

I'll take care of filling it.

I'm a specialist in B2B cold calling.
My job: target prospects, call them, handle objections, and schedule qualified appointments directly in your calendar or those of your sales representatives.

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📈 Some figures from my latest missions

✅ +15 qualified appointments per month
✅ 30 SMEs supported
✅ +€2M in sales pipeline generated

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🎯 How I work

1️⃣ Scoping
ICP, pitch, objections, qualification process. We start clean.

2️⃣ Execution
Dedicated cold calling sessions, several times a week. Under your name or white-labeled.

3️⃣ Monitoring
Real-time tracking dashboard + monthly check-ins. You see every call, every appointment, every piece of field feedback.

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👥 Who it works for

✅ Founders of B2B startups/scaleups (SaaS, AI, agencies) who want to quickly open an outbound channel
✅ SME executives who want to industrialize without hiring an in-house SDR
✅ Sales teams that close well but lack top-of-funnel flow

❌ What I don't do: consulting without execution, PowerPoint audits, closing on your behalf.

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⚙️ Mastered Stack
Aircall, Lemlist, LinkedIn Sales Nav, Airtable, Clay, Make.

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⏱️ Quick Ramp-up
Especially on targets I know (CEO, CCO, COO, HR Director...).
You'll see concrete results from the first month.

📩 Brief your business + target in DM. I'll get back to you within 24 hours with a scoped proposal.
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • M2G Intellect
    SDR Outbound B2B - Digital Accessibility Market
    February 2026 - Today (4 months)
    🎯 Mission:generate a B2B pipeline for M2G Intellect, an expert in RGAA compliance, targeting web and software development agencies.

    End-to-end outbound multi-channel strategy (cold call + email), from scoping to appointment setting.

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    📊 Results over 3 months

    ✅ 62 qualified appointments generated (+21/month on average)
    ✅ 1500 calls made to web agency targets (500/month)
    ✅ 45% response rate on calls (vs. 20-25% market average)
    ✅ 4.1% appointments per call made (cold calling)
    ✅ Mission extended by the client until July 2026

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    📞 What I managed

    1️⃣ Sales Scoping
    Refined ICP (web and software agencies, critical size, accessibility maturity), RGAA pitch construction, mapping of recurring objections (business priority, development load, lack of knowledge of legal framework).

    2️⃣ Multi-channel Sequence Construction
    . Cold call: gatekeeper script + executive script + objection handling (ARC method) adapted to the technical sensitivity of agencies
    . Cold email: Lemlist sequences segmented by agency size and technical stack

    3️⃣ Execution
    500 calls per month, systematic qualification of needs (RGAA audit, compliance, training), structured follow-up in Airtable.

    4️⃣ Monitoring
    Weekly reporting to the client, real-time Airtable dashboard, speech adjustment based on market signals (low RGAA awareness among agencies, short decision cycle).

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    ⚙️ Stack used
    Aircall · Lemlist · Airtable

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    🏆 Strengths of this mission
    • Market to educate (web agencies underestimate the RGAA issue): performance achieved through an educational pitch combined with a legal risk hook
    • Renewed client trust: mission extended and monthly scope increased
    Phone Prospecting Cold Calling B2B Prospecting SDR BDR
  • Le Qube (ERP)
    SDR Outbound B2B (Cold Call + Email + LinkedIn)
    January 2026 - March 2026 (2 months)
    🎯 Mission:open the market of training organizations (OF) for Le Qube, a specialized ERP for the vocational training sector.

    End-to-end multi-channel outbound strategy over 3 months, from scoping to qualified appointment.

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    📊 Results over 3 months

    ✅ 47 qualified appointments generated (+15/month on average)
    ✅ 1500 calls made to OF targets (500/month)
    ✅ 50% response rate on sequences (vs. 15-20% market average)
    ✅ 3.1% appointments per call made (cold calling in a saturated market)

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    📞 What I managed

    1️⃣ Sales Scoping
    Refined ICP (Qualiopi OF, size, digital maturity), product pitch construction, mapping of recurring objections in the sector (Qualiopi, price, integration with legacy systems).

    2️⃣ Multi-channel Sequence Construction
    . Cold call: gatekeeper script + decision-maker script + objection handling (ARC method)
    . Cold email: Lemlist sequences personalized by OF segment
    . LinkedIn: approach via Sales Navigator, targeting executives and pedagogical managers

    3️⃣ Execution
    500 calls per month, systematic qualification (BANT adapted to the training sector), follow-up tracking in Airtable.

    4️⃣ Monitoring
    Weekly reporting to the client, real-time Airtable dashboard, continuous adjustment of targeting and messaging based on field feedback.

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    ⚙️ Stack used
    Aircall · Lemlist · LinkedIn Sales Navigator · Airtable · Make · Clay

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    🏆 Strengths of this mission
    . Saturated and difficult market (OFs receive 10+ solicitations/day): performance achieved through a highly segmented pitch and rigorous execution
    . Mission subsequently expanded by the client to a second scope (sign of satisfaction)
    . Direct collaboration with the sales management, without intermediaries
    Phone Prospecting Cold Calling Business Development SDR B2B Prospecting

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Education

  • Master in Management
    IESEG
    2025

Skill set

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