Description

Freelance Data & AI Consultant with 8+ years of experience across Europe and the Middle East, I help companies unlock business growth through data-driven product decisions, experimentation, and AI-powered insights.

With a hybrid background in consulting (KPMG, Polyconseil) and in-house leadership (Talabat / Delivery Hero), I bring a unique mix of strategic thinking, hands-on execution, and cross-functional collaboration across product, engineering, logistics, and C-level teams.

Whether you need to:

- Boost conversion and retention through funnel analytics

- Build and run large-scale A/B tests, holdouts or causal inference frameworks

- Identify millions in ROI opportunities through advanced customer journey insights

- Leverage AI / LLMs to improve search relevance or product ranking

- Translate data into decisions across product, growth, or ops

I can help design the right approach and deliver tangible results, fast.

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Impact Snapshot

- $80M revenue uplift unlocked via user funnel deep dives; $35M realized through 3 pilots

- 30+ product & ops experiments designed and executed to improve feature adoption and logistics performance

- Built an AI-driven evaluation framework for search relevance using LLM-powered annotation

- Launched and tested monetization streams adding $10M+ in profit (priority delivery, COD fees...)

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Core Expertise

- Product Analytics: Funnel analysis, user segmentation, conversion diagnostics, A/B Testing & Causal Inference

- AI & ML Applications: Recommender systems, LLM-enhanced workflows, time series forecasting

- Data Stack: Python, SQL, BigQuery, Redshift, Looker, Airflow, Docker, AWS, DBT, GTM

- Business Partnering: From data strategy to stakeholder enablement and C-level comms

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Let’s turn your data into measurable business impact !

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Talabat /Delivery Hero SE
Data Science Manager
July 2024 - Today (1 year and 11 months)
Dubai - United Arab Emirates
Led high-impact cross-functional initiatives at the intersection of product, data, and business, managing a team of data scientists focused on experimentation, search relevance, and new revenue stream evaluation.
- Designed and implemented an LLM-powered offline evaluation framework for search performance, enabling scalable relevance audits using AI-assisted annotations.
- Identified $50M+ in search opportunity uplift, driving improvements through misspelling correction, personalization, and better vendor availability signals.
- Launched data-driven pilots for new monetization features (premium delivery, cash-on-delivery fees, competitive offerings) with $10M+ incremental profit potential.
- Solved cold-start problems for vendors using smart tagging and AI-based user-vendor matching to increase exposure and conversions.
- Oversaw experimentation design and adoption, helping the product team make evidence-based decisions at scale.
Experimentation & A/B Testing Data science artificial intelligence IT Strategy Product management
Talabat /Delivery Hero SE
Senior Data Scientist
May 2022 - July 2024 (2 years and 2 months)
Dubai - United Arab Emirates
Delivered actionable insights across product and business verticals, with a strong focus on experimentation, user funnel optimization, and impact measurement.
- Conducted deep funnel diagnostics and CVR modeling, identifying $80M+ in potential sales uplift—$35M realized from initial feature rollouts.
- Led 30+ product experiments from design to analysis, driving decisions on product features, delivery experience, and user retention.
- Partnered with CRM, product, and engineering to turn data into real-world results, building metrics dashboards and decision-making frameworks.
Product Analytics Customer Journey SQL Python Data science
Polyconseil
Data Scientist & Consultant
March 2019 - April 2022 (3 years and 1 month)
Île-de-France, France
Worked as a full-stack data scientist across consulting missions for public and private clients, driving measurable outcomes from ingestion to insights.
- Architected a real-time data ingestion and processing pipeline (Kinesis, Lambda, DynamoDB, Airflow) to handle streaming data efficiently.
- Built classification models to segment users for targeting and recommendations on a media platform (AWS Batch, Docker, S3).
- Boosted productivity for a team of 50+ analysts by designing aggregated data sources and dashboards (Redshift, Teradata, PowerBI), reducing reporting time by 60%.
- Successfully embedded in client teams, adapting to a range of technical maturity levels and business needs.
Consulting Data science Data analysis Amazon Web Services IT Strategy