Freelancer profile translated to English.
Back to original languageAbout Doryne
Independent consultant in CRM and Marketing Automation, founder of Elysia Cadence.
After 8 years managing CRM and Marketing Automation projects in demanding environments (BNP Paribas Real Estate, CCI Paris Île-de-France, Bouygues Telecom Entreprise), I have built a rare expertise: bridging the gap between technology and marketing.
I understand data and tools — but especially their impact on revenue.
WHAT I DO CONCRETELY
→ CRM & Marketing Automation Audit (actionable deliverable within 5 days)
→ Implementation of automated customer journeys that generate revenue without manual effort
→ Training teams on CRM & automation tools
→ Monthly management of your CRM & reporting
→ CRM Migration (HubSpot, Dynamics, Salesforce)
TOOLS MASTERED
HubSpot · Microsoft Dynamics 365 · Oracle Eloqua ·
Brevo · Adobe Marketing Cloud · Power BI · Excel
FOR WHOM
Growing SMEs and mid-sized companies, mainly in Île-de-France.
My promise: less management, more clients.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- BNP Paribas Real EstateCRM and Marketing Automation ManagerREAL ESTATEApril 2024 - April 2026 (2 years)• - Functional manager of the Oracle Eloqua marketing automation platform: data governance, database quality, evolution scoping, piloting inter-system connectivity• - Design and deployment of multi-channel automated customer journeys in B2B (email, forms, landing pages, post-event scenarios)• - Daily coordination between marketing, sales, data, and IT teams as the single point of contact for CRM/MA scope• - Performance monitoring of campaigns (KPIs, reporting, recommendations) and GDPR compliance management: consents, traceability, documentation• - Training and support for marketing and sales teams on the operational use of the platform
- CCI Paris Ile-de-FranceCRM and Marketing Automation Project LeadJanuary 2022 - April 2024 (2 years and 3 months)• - Management of the multi-channel CRM activation strategy (Microsoft Dynamics 365 and marketing automation) for a regional multi-site scope• - Animation of automated customer journeys (nurturing, conversion, reactivation). Measured results: +25% open rate and +3.5% CTR• - Construction and management of the marketing activation plan in line with business objectives and regional sales highlights• - B2B segmentation and message personalization according to customer life cycles; single CRM referent for regional teams (support, targeting, assistance)• - Training of over 10 business users on CRM best practices, production of documentation and support materials
- BNP Paribas (via Extia)E-CRM Campaign ManagerJanuary 2021 - January 2022 (1 year)• - Management of omnichannel E-CRM campaigns (email, display, social) for a broad B2C target audience• - Segmentation, A/B testing, ROI measurement, and formulation of optimization recommendations• - IT and business coordination for integrating developments into CRM tools
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Education
- Master in Digital Marketing e-BusinessICD Business School Paris2020Master Marketing Digital e-Business
- Bachelor in Marketing and Sales ManagementIcademie2017Bachelor Responsable Marketing et Vente