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Doria AramaDA

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About Doria

Freelance Product Owner | Backend, Data & AI | Finance & Tech | PSPO | EN/FR |

Currently available for freelance assignments

👋 Hello and welcome to my profile!

I am a certified PSPO freelance Product Owner, with experience in technical environments (backend, API, cloud, CI/CD) and data-driven environments (CRM, A/B testing, analytics, Data & AI), in France and the UK (3 years in London – bilingual C2).

I am involved in the entire product cycle — from discovery to delivery — to transform complex business needs into scalable, high-performing, value-oriented digital products.

🚀 My DNA

A data-driven approach, enriched by a background in digital marketing (CRM, programmatic, e-commerce, A/B testing).

I build user-centric products, driven by business value and guided by data.

I have supported various sectors: finance, energy, retail, e-commerce.

🎯 What I bring to you concretely

✔ A business & ROI-oriented product vision

✔ The ability to speak tech (backend, API, cloud) without losing sight of business objectives

✔ A strong understanding of personas, segmentation, and continuous optimization (thanks to marketing)

✔ Bilingualism in French/English (C2 – 3 years in London) to work frictionlessly in international markets

🛠 Environment & tools

Product Ownership – Agile / Scrum / SAFe – Backend & API – Cloud (GCP) – Data & AI – CRM – A/B testing – Jira – Confluence – Figma – Tableau – Power BI

📍 Availability

Based in Île-de-France
Available for hybrid or remote work (France / Europe / UK)
⏱ Available immediately
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • BPCE / Hexarq
    Product Owner & Scrum Master
    BANKING AND INSURANCE
    April 2024 - October 2025 (1 year and 6 months)
    Paris, France
    📍 Client: BPCE / Hexarq – Product Owner & Scrum Master – Paris (15 months)
    🎯 Strategic project (confidential) in crypto-finance – SAFe Agile Methodology
    🔹 Technical and functional scoping
    • Conducted technical and functional studies: architecture, business rules, data governance
    • Defined the product roadmap, wrote user stories & built the backlog
    🔹 Backend team & Agile delivery management
    • Recruited & onboarded the backend team
    • Facilitated Scrum ceremonies: daily stand-ups, planning, reviews, retrospectives
    • Prioritized & monitored delivery, managed dependencies & resolved blockers
    • Continuously improved processes & velocity
    🔹 Testing, QA & deployment
    • Structured acceptance testing plans, executed tests & managed anomalies
    • QA Lead (MVP): coordinated QA, supported the CTO, supervised deployments (+50 people)
    • Integrated the AFAH suite (Axway): cross-team coordination, continuous roadmap & resource adjustment.
  • Le Stade Français
    AI Project Manager & Customer Experience
    ENTERTAINMENT AND LEISURE
    March 2026 - April 2026 (1 month)
    Paris, France
    🎯 Objective: Identify AI use cases to enhance the fan experience (CRM, loyalty, ticketing, personalization…)

    Responsibilities:
    🔹 Scoping & requirements gathering phase
    • Facilitated discovery workshops with business teams (CRM, digital marketing, ticketing, food & beverage)
    • Identified and formalized challenges related to the fan experience

    🔹 Feasibility study & use case prioritization
    • Analyzed potential AI use cases: prediction, crowd analysis, NLP, scoring, segmentation…
    • Evaluated & prioritized using an arbitration matrix: business impact, technical complexity, data maturity.

    🔹 Strategic reporting & recommendations
    • Developed a phased implementation roadmap
    • Provided recommendations for tools, key partners & quick wins
  • EDF
    Digital Transformation & Change Management Officer
    ENERGY AND UTILITIES
    September 2023 - February 2024 (5 months)
    Paris, France
    📍 Client: EDF
    🎯 Context: EDF group-wide IT systems overhaul program, aligned with the French nuclear power restart initiative.
    • Project examples: using AI to detect anomalies in protected areas (nuclear),
    implementing a cloud to improve spare parts tracking.

    Responsibilities
    🔹 Scoping
    • Co-created the roadmap: needs, costing, deployment strategy, governance.
    • Developed the internal communication strategy: target segmentation, key messages, dissemination channels.

    🔹 Execution
    • Coordinated & facilitated the Transformation & Communication team.
    • Managed internal communication actions: newsletters, podcasts, visuals.
    • Supervised the production of 2 strategic videos for the Executive Committee.

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